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ID Cabasa shares why Don Jazzy is one the smartest people in Nigerian music
In a recent interview, renowned Nigerian music producer ID Cabasa praised Mavin Records boss Don Jazzy for his strategic involvement with skit makers, calling it a genius move. ID Cabasa explained that Don Jazzy’s decision to collaborate with content creators has solidified his support and loyalty within the Nigerian creator community.
โWhat Don Jazzy did is connect with them (content creators) so that anytime he drops, all of them will post,โ ID Cabasa said, emphasizing how this relationship has boosted Don Jazzyโs reach whenever he releases new content.
During the panel discussion, ID Cabasa urged emerging artists to collaborate with content creators to amplify their work. He also highlighted Kizz Daniel as another superstar who has cultivated a strong relationship with content creators, enhancing his visibility.
On his own approach, ID Cabasa expressed his enthusiasm for working with younger creatives, particularly Gen Z, citing their fresh inspiration alongside the experience of his generation.
Why Don Jazzy is one of the smartest people in this industry
– ID Cabasa pic.twitter.com/4oGJql3MiB
— @๐ผ๐ป๐ฒ๐ท๐ผ๐ฏ๐น๐ฒ๐๐๐ฏ๐ผ๐ (@OneJoblessBoy) September 12, 2024
ID Cabasa, the legendary Coded Tunez boss and a key figure in Nigerian music for over two decades, has made significant contributions to the industry, notably launching the careers of artists like 9ice, Lord of Ajasa, Reminisce, and Olamide.
Recently, he announced an exciting new projectโa reimagining of Afrobeats classics. Ahead of the album’s release, ID Cabasa has already dropped two singles: “Photocopy Reloaded,” featuring Vector, and “Olufunmi Reimagined,” which includes collaborations with Joeboy, OdumoduBlvck, Fireboy, and Boj. This project aims to breathe new life into iconic Afrobeats tracks while showcasing the evolution of the genre through fresh interpretations by modern artists.