This is how Patoranking has been giving us hit songs back to back without noise.
Patoranking is one of the top artistes in Nigeria as far as dancehall is concerned, and here is How he has been giving us hit songs back to back.
Over the years, Patoranking has proved himself to be a great artiste, last year was also in his books for creating a buzz from the single.
Patrick Nnaemeka Okorie (born May 27, 1990) is a Nigerian reggae-dancehall singer and composer better known by his stage name Patoranking. Patoranking is from Onicha, Ebonyi State, and was born and raised in Ijegun-Egba Satellite Town.
He began his musical career by collaborating with artists such as Xproject, Konga, Slam, and Reggie Rockstone on underground projects.
He signed a record deal with K-Solo’s Igberaga Records in 2010, releasing “Up in D Club” under the outfit. Patoranking became a protégé of Dem Mama Records after collaborating with Timaya on his song “Alubarika”.
In February 2014, he signed a record deal with Foston Musik and released “Girlie O”, a single that put him in the limelight.
On 9 February 2015, Patoranking announced on Instagram that he signed a distribution deal with VP Records.
on September 28 Patoranking released a song titled Abule let’s analyze his last project
According to him, he said, the album reflects Love, happiness, and Life, which is the three coordinate of living.
We’ll discuss what most commercial album is all about, the characteristics that point towards being commercially successful;
It’s not measured in charts and numbers. it’s basically a selected string, grassroots media are targeted by commercial content, these are what to be considered;
- RELATED: Top 10 Naija street songs that dominated 2020
- RELATED: Top 10 Naija songs of 2020 heavily affected by the pandemic.
Instrumentals:
Creating commercial instrumentals is different from urban or funky beats, little or no complex sounds used, the productions on each track were commercially diffused. In some of the tracks, especially “Abule” there is Alan tan and Galala infused slightly to create a familiar sound.
Singles:
Singles are pre-released song from a project, his track “Abule” was a perfect single to kick off a commercial album, it carries the entire album to a peak, it was the most commercially released single from the 2020 project, impacted regardless of the Corona pandemic, it’s a song that audience can sing word for word from start to finish.
Features:
The featuring was done to engulf the perimeter of the concept, each track was suitably composed of great synergy between the featured acts, Flavour, Yemi Alade, Sauti sol, Tiwa Savage, and King Promise all did wonderfully well; as the album was sonically directed to create its purpose.
Airplay:
Airplay is simply radio plays, the number of rotation on local radios, radio plays songs that are relatively relatable to the grassroots, for example, commercial vehicle, (Keke, bus, pickup drivers), traders, artisans tune in to some local station during work, and most commercial songs are likely to be on rotation, so they are songs mostly played on the radio even when the DSPs numbers are low.
These are few characteristics of what seems to be commercially acceptable, a project that is highly relatable to the lowest possible level.
In my opinion, it is safe to classify patoranking’s “Three” album into the most commercially released album of 2020.