How Olamide switches up from street music to deliver RnB
As he continues to strive and diversify into other genres, diving into almost every genre and here is how Olamide switches up from street music to deliver RnB.
Olamide was a rapper who revolutionized the Nigerian rap industry, practically infused English with his native dialect, a Nigerian hip-hop sub-genre known as the king of the street.
Obviously, the impact and influence of Indigenous rappers like Da Grin, Lord of Ajasa, and I.D Cabasa cannot be underestimated or left out when talking about the sub-genre, as those were really inspiring good times for the street, serving us a lot of gems that help popularise it to other parts of the country and laid the foundation for what the culture is today.
Olamide infiltrates the industry in 2010 after his groundbreaking viral ‘Eni Duro‘ then full takeoff began in 2011 when he released his debut album ‘Rapsodi’ and then released the visuals for Omo to Shan featuring Wizkid.
Factually, Olamide is one of the most versatile artists in the Nigerian music industry, evolving to maintain longevity since hip-hop in Nigeria has passed through several phases over a decade now.
Olamide can blend with any artiste easily, no matter the genre, style, or tempo as he showed it in Carpe Diem, and now he has shown it again in UY Scuti.
As he continues to strive and diversify into other genres, diving into almost every genre, from afrobeat, juju, fuji, Street hop, Dancehall, R&B, Trap, Reggae Fusion, and Afro Pop.
He is fond of introducing a particular theme or wave, defining the direction of the project, cohesiveness, and assimilation, just like Wizkid, Olamide is a risktaker and uses his artistry flexibility ability to adapt to changes swiftly.
A little reflection on Nigerian rapper, singer, and record executive, Olamide Gbenga Adedeji discography and artistic catalog, Olamide’s annually release one or more projects, and to date has more projects than any artistes in the last decade, totaling nine (9) studio solid albums and about three (3) collaborative albums and EPs.
Moreover, there has been a tremendous change and new level strategy in Olamide‘s art, on marketing and total doings since YBNL signed the joint venture with Empire distro.
“UY Scuti” radiates from the introduction and integration of a new market or audience, often refers to a new target market release, and is heavily accompanied by a strong marketing campaign, to generate and yield the desired market interest.