These are how the internet helps in the spread of Nigerian music to the global space.
Afrobeat is a lovely genre that will continue to push limits until it finds its rightful place and becomes unconscious receptive and here is how the internet helps in the spread of Nigerian music to the global space.
Because of the nature that surrounds its genesis, afrobeat is still at this level; being bright, promising young, and hardworking is not a dicky bird in Africa, where the system seeks to shut you down or evacuate the source.
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The spread of Afrobeat into the diaspora is an undeniable rose that bloomed from the ground up, tracing its roots back to the earliest era before internet devices would have penetrated the global arena.
Technological advancements on the continent were much clearer in the pan-African success over the past decade.
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In the early to mid-2000s, performers like P-square, 2Baba, D’banj, Wande Coal, Duncan Mighty, and others championed by Kenny Ogungbe attempted to bring Pre-sonic export in the form of hip-hop and Afropop to the forefront.
P-Square was believed to have sold over three (3) million records from their albums, but there was no acceptable study to translate the sales into chart entries, and 2baba’s Face2Face album met the same fate.
There was no data analysis, no bridge to the worldwide market, Kenny Ogungbe fought but there was no backup element to fall back on, and it lasted till the end of the decade in the 2010s.
Superstar by Wizkid rounded off the analogue era, It was released in 2011 and was the best selling afrobeat album then, sold over five (5) million physical copies in the 2011-2012 frame.
Post-2010 to date marked the recent enabling factor caused by internet exposure with the remarkable interrelation social media created.
Now is all fun and exhilarating, especially on Twitter where you get to be like, ‘Wizkid is great’ and someone in your mentions will go, “Um, I’m sorry but I have listened to Davido, and I think you are being dishonest here.” and then someone else pops up saying, “Your silence about Burna Boy is extremely telling.”
Establishing a healthy conversation and competition that fosters and transcend the culture, pre-2010 acts never get to enjoy the advantage during their era.
Internet exposure yielded massively to today’s afrobeat, enhancing notable charts entry, international Collaborations, and most importantly distribution of the project to a wider audience.
Artists like Rema, Omah Lay, Fireboy DML, Joeboy, and others, that came out post-2010s are greatly flexing on it.
it is now very common to expand without much domestic moonwalk, simply because the jinx has been broken by technological advancements.
Also, the video-sharing software has brought a new dimension to virality and democratized stardom, causing an evident shift in the worldwide music industry.
Love Nwantiti is far from the only music to be launched to popularity by TikTok, despite being one of the more notable occurrences.
‘Know You’, a cheerful, love duet by Ladipoe and Simi, went viral on the app in the middle of 2020 when Ladipoe shared a video of himself lip-syncing to the song and asking followers to duet it with him.