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Fireboy’s ‘Hell & Back’ Mercedes Benz challenge takes over social media
Fireboy DML has set social media ablaze with the “Hell & Back” Mercedes Benz challenge, a viral trend inspired by the standout track from his recently released album, ‘Adedamola.’
The challenge, which sees fans vibing to the song’s energetic rhythm while seated in the driver’s seat of a Mercedes-Benz, has become a sensation, with participants mimicking the song’s unique dance routine and sharing their experiences online.
‘Adedamola,’ Fireboy’s fourth studio album, officially dropped on August 29, 2024. Named after the artist’s real first name, the album represents a more introspective and personal approach to his music.
Preceded by hit singles “Yawa” and “Obaa Sima,” both of which achieved commercial success, the album features collaborations with Nigerian music legends like Lagbaja and Seun Kuti, as well as Afrobeats stars Lojay and Spinall and Grammy-winning American singer Jon Batiste.
Throughout its 14 tracks, ‘Adedamola‘ takes listeners on a journey of self-discovery, with Fireboy exploring themes of love, fame, and personal challenges while blending his signature Afrobeats sound with emotional depth. “Hell & Back,” a track that delves into his struggles and triumphs, has particularly resonated with fans, sparking the viral challenge.
The Mercedes-Benz challenge has garnered thousands of videos, with some fans humorously opting to use other vehicles, showing that the fun, positive vibe of the trend transcends the car brand’s requirement.
This challenge has further amplified the success of the song, adding a playful dimension to the Afrobeats hit and expanding Fireboy’s influence across social media platforms.