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Emtee reveals how working with upcoming artists brought him problems.
Emtee, also known as Ndevu Mthembeni, shares his struggles of collaborating with upcoming artists, revealing the problems he faced. The desire to work with established artists is common among emerging talents, but some stars are now hesitant to engage with newcomers due to the potential issues that can arise.
One recent incident involved Sjava, who turned down a request from an upcoming artist to collaborate on a song. He cited concerns about future accusations of song theft, prompting him to avoid any potential trouble.
Emtee, the renowned Trap star, also experienced difficulties while working with some emerging musicians. He revealed that certain upcoming artists tend to blame him if their collaborative projects fail to become hits. The pressure and responsibility put on established artists in such situations can be overwhelming.
“Working with some ‘up n coming’ artists brought me nothing but problems. If the song doesn’t ‘blow,’ then I’m to be blamed,” Emtee expressed.
While many of the rapper’s followers empathized with his plight, others encouraged him not to give up on collaborating with new talents. Despite the challenges, the music industry thrives on creative partnerships, and Emtee’s story sheds light on the complexities artists face when deciding to work with emerging talents.
Working with some “up n coming “ artists brought me nothing but problems. If the song doesn’t “blow” then I’m to be blamed.
— HUSTLE (@emteerecords) July 26, 2023
Meanwhile, a tweep wrote “Eish hoping you don’t stop doing that though. Keep working with them cause you never know what the future holds and my G, tweet about those songs/videos daily, promote that shit. You independent, got mad engagement here so use it. You the boss, so boss up,”
😀😁😂
They don’t understand the gameThey should put n work in marketing
Strategies20% production
80% marketing. Thats where the hard work at— MUNCHOBLAC (@MunchoB) July 26, 2023