In 2024, Nigeria’s music industry has seen significant shifts in streaming dominance, with labels like EMPIRE and Dapper Music leading in terms of streaming numbers, according to recent data from music analytics platforms.
From Q1 to Q3, Nigerian labels celebrated record-breaking achievements, including a major milestone where a Nigerian-owned label crossed the billion-stream mark.
As the year nears its end, TurnTable Charts, a top Nigerian music analytics company, highlights EMPIRE and Dapper Music as top performers, alongside other major players like Virgin Music, YBNL Nation, and Mavin Records.
An October 30th report by TurnTable Charts attributes Dapper Music’s success in part to popular releases by street-hop star Seyi Vibez and his Vibez Inc signees—Tml Vibez, Muyeez, Billion Solar, and Nerrycole—bringing Dapper above other local imprints such as YBNL and Mavin Records.
Partnered with Virgin Music, Dapper Music reached over one billion streams by Q3, while EMPIRE, partnering with YBNL, achieved similar milestones across five major streaming platforms.
Virgin Music currently leads the Nigerian market with an 8.62% share, followed by EMPIRE at 8.25% and Virgin Music Nigeria at 8.15%. Warner Music Group, in collaboration with Chocolate City and Africori, holds a 4.81% share, propelled by TitoM & Yuppe’s hit remix “Tshwala Bam,” featuring Grammy-winner Burna Boy.
Universal Music Group ranks sixth with a 4.14% market share, with over half driven by its partnership with Mavin Records. Vibez Inc., YBNL Nation, and Mavin Records occupy seventh through ninth places, while Sony Music rounds out the top ten.
See the full ranking of labels below
- EMPIRE – 8.25%
- Dapper Music – 7.97%
- Vibez Inc – 4.09%
- YBNL Nation – 3.61%
- Mavin Records – 2.53%
- Plutomania Records – 1.84%
- ONErpm – 1.72%
- FlyBoy Inc – 1.35%
- Jonzing World – 1.33%
- Spaceship Entertainment Ltd – 1.29%
- Chocolate City Music – 1.28%
- To Your Ears Entertainment – 1.13%
- Def Jam Recordings – 1.12%
- Native Records – 1.12%
- KeyQaad – 1.10%
- Platoon Ltd – 0.94%
- Africori – 0.94%
- Interscope Records – 0.90%
- Republic Records – 0.75%
- Marlian Records – 0.74%