Iconic American rapper, record producer and entrepreneur Sean ‘Diddy’ Combs sent out a shoutout to Grammy award-winning Burna Boy for the singer’s recent breakthrough.
On the 15th of March, Diddy took to his Twitter to send a congratulatory message to Burna Boy following the Nigerian Superstar win at the 63rd Grammy Award.
https://twitter.com/Diddy/status/1371564878956142592?s=20
The Grammy-winning Twice as Tall LP was executive produced by Diddy for no charge at all.
The veteran rapper in an interview with The New York Times shared his thoughts on Burna Boy’s artistry and it was obvious he had high hopes in the project from the onset.
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“The thing that I learned about him is the importance of what he’s doing for his nation and representing the people that aren’t really heard globally,” said Diddy. “Through this album, I think it’s important for Africa to be heard. And so it’s bigger than just an album. He’s not just on a musical artist trip. He’s a revolutionary. His conviction is serious.”
“He, as every artist, he wants his music to be heard by the world. He doesn’t care about crossing over. You know, he’s not trying to get hot. He’s not, like, ‘I want to be a big pop star’ — he’s already a star. He wants his music to be heard, his message, his people.”
It was revealed that almost 80 percent of the album was completed before Diddy got involved to provide “fresh ears” to the project. The mega-producer had said the LP is “a modern but pure, unapologetic African body of work.”