-
Davido steals the spotlight at PUMA fashion show
Afrobeats sensation Davido graced the Puma fashion show during the 2024 New York Fashion Week.
The renowned multinational fashion brand Puma inaugurated New York Fashion Week with its runway event titled “Welcome To The Amazing Mostro Show,” commemorating the revival of the iconic Mostro sneaker, initially introduced 25 years ago.
Among the distinguished attendees were Davido, Emily Ratajkowski, Ashley Graham, Becky G, Hari Nef, and GloRilla, among others. Davido stole the spotlight at the event, showcasing his style in a striking metallic jumpsuit elegantly complemented by a silver metallic duffle bag.
View this post on Instagram
In an exclusive interview with Hypebeast Africa during the PUMA fashion show, Davido expressed his admiration for the event and singled out the Mostro collection as one of his personal favorites. He praised the collection for its elegance and intriguingly dark aesthetic.
Furthermore, the DMW boss revealed his aspirations for a collaboration with the renowned artist Drake in the future. This statement hints at his eagerness to explore new artistic ventures and expand his creative horizons.
View this post on Instagram
In December 2021, Puma made headlines by unveiling Davido as their global brand ambassador. This strategic move, characterized by a long-term contract, solidified the sportswear manufacturer’s dedication to tapping into the burgeoning African market.
Davido’s Sportstyle collection, a cornerstone of this partnership, showcased a range of merchandise, including hats, T-shirts, and a tracksuit, all inspired by Nigeria’s iconic green and white flag colors. This collaboration not only highlights Davido’s influence in the fashion world but also underscores Puma’s commitment to celebrating diversity and cultural representation.