-
Davido’s ‘5ive’ lights up Times Square billboard in New York City
Afrobeats megastar Davido is lighting up the global stage once again — this time with a dazzling billboard feature in New York City’s iconic Times Square to celebrate the release of his latest project, 5ive.
The massive digital display, featuring the striking cover art from 5ive, went live shortly after the album dropped, capturing the attention of tourists, commuters, and music fans in one of the world’s busiest intersections. It’s more than just an ad — it’s a bold statement of Davido’s growing international dominance.
This milestone marks a significant moment in the 5ive rollout, which has already seen the project soar to the top of the Nigerian Apple Music and iTunes charts within hours of release.
Now, with his music pulsing through the heart of Manhattan, Davido solidifies his position as a global ambassador for Afrobeats.
As 5ive continues to trend across social platforms and rack up streams worldwide, the Times Square feature is a visual testament to how far African music has come — and how much further it can go, with Davido leading the charge.
Davido’s “5IVE” up on Billboards in New York City’s Times Square. 🇺🇸5️⃣
The roll-out never stops. pic.twitter.com/gQx7ebk37T
— 𝗔𝗟𝗕𝗨𝗠 𝗧𝗔𝗟𝗞𝗦 📀 (@AlbumTalksHQ) April 18, 2025
At the heart of 5ive is resilience. It reflects Davido’s journey through grief and triumph, turning pain into powerful art. This album not only showcases his musical brilliance but also his strength and ability to inspire through vulnerability.
5ive is poised to dominate playlists and charts worldwide, reaffirming Davido’s legacy as a pioneer of modern African music.