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Attract investments with the attention we are enjoying – Darey Alade advises Afrobeats artists
Nigerian artist Darey Art-Alade has urged Afrobeats musicians to be cautious about being used and discarded as the genre gains prominence globally.
In a recent interview, Darey emphasized the importance of Nigerian creatives attracting foreign investments with the attention Afrobeats is currently receiving.
While expressing his happiness that Afrobeats is gaining appreciation worldwide, Darey also expressed concerns that foreign interests might exploit the current wave. He emphasized the need for entertainers to invest back home in infrastructure and support the numerous talents within the country.
Darey’s advice highlights the importance of strategic decision-making and long-term planning for artists in the Afrobeats genre, urging them to leverage the global recognition to benefit the industry and the nation as a whole.
He said, “The growth of afrobeats right now is incredible. It is a fantastic time to be alive. I am really happy and proud, but I am also concerned, because if we are not careful, they will use and dump us. We have to come back home, and invest in our people and infrastructure.
“We have to use the attention we are enjoying right now to attract foreign investments, and build things that will outlive this current generation. It is not just about the hype we are getting right now; we can build a pipeline where creatives can be churned out and equipped with the right resources. For this hype not be a flash in the pan, we have to sustain it and keep feeding the world with our infectious energy.”