-
Why I don’t release singles often, by Chike
-
Chike explains his lack of consistent single releases.
Nigerian singer, Chike has discussed his reasons for not releasing singles on a regular basis.
The singer revealed that he has scaled back on being an artist and has embraced music from an executive standpoint in a recent interview with Dadaboy Ehiz on Apple Music 1.
According to him, music is expensive and demands a lot of money whether you are promoting a single or a project.
The singer said that as an independent artist, he needs to be wise with his spending, and that using an album to do that is more practical from a business standpoint.
RELATED:
- Chike expresses his goals in “The Brothers Keeper” [Review]
- Nigerian songs that everyone loves no matter who they stan
In his words;
“I have toned down being an artist, and look at it from an executive perspective. The way music is here, it’s expensive – whether you’re pushing singles or projects, a lot of money is going to go down. I have been independent for the longest – you know I have my team, I have my people who handle management but I’m basically independent – and with singles, it’s still going to be money spent and you just don’t know for sure what the market wants to listen to.
“So, if I’m going to spend $50,000 in pushing an album, I’m better spending on doing that than $20,000 on trying out different singles that just might not work. I mean as an artist it works for me, don’t get me wrong, but then I’m not the one who’s going to consume the music. It’s more of an executive decision,” he said.
Chike first attracted fame when he participated in Project Fame West Africa, after which he participated in Season one of The Voice Nigeria where he finished second.