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The Chief Executive Officer of Procare, Kolade Olawoyin has given his take on why artistes need proper branding.
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“Branding is life”, says Procare CEO, Kolade Olaowoyin on artiste developments and growth.
Branding is life for artistes – CEO Procare, Kolade Olawoyin
CEO, Procare Kolade Olawoyin has stressed the need for artistes to give attention to branding, stating it is life.
In an interview with Mp3bullet, the media personality explained the essence of branding as a whole, and how its prints can reshape the music industry.
“Branding is life, and it is everything. In everything we do presently, branding makes it beautiful.
“Branding adds value to an artiste as a case study, branding adds beauty and it attracts people naturally to your brand”, he said.
He added, “For example as an artiste, you have a business card, you have a standard logo for your record label or something, this adds value naturally to an artiste”.
Stressing how branding is showcased in musical videos, Kolade explained that painting which is usually applied is a form of printing that serves as branding.
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Further, Kolade described how prints can shape the music industry.
“The major ways I think printing will shape the music industry is when they are music shows and music concerts, especially in Lagos as a whole, what they use as the advert majorly is branding. The billboards, the fliers, the branded boxes, etc.”
“In so doing in the future, if an artiste wants to do a concert or a show, of course, he knows that a good budget needs to be planned out for branding.”
Olawoyin Tolulope Kolade is a graduate of Urban and Regional Planning from Ladoke Akintola University of Technology (LAUTECH).
After graduating in 2014, he made the choice not to work for anybody else, and this has been his motivating factor ever since.