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Black Sherif inks brand deal with Infinix.
Ghanaian music sensation Black Sherif has recently entered into a significant ambassadorial partnership with Infinix smartphones.
This collaboration designates Black Sherif as the new face of the brand, succeeding the renowned music icon Shatta Wale.
In choosing to work with the rapper, Infinix aims to strategically align its brand with the artist’s youthful and vibrant image, tapping into his widespread popularity.
This endorsement deal marks a significant milestone for Black Sherif, coming on the heels of his ‘Best International Flow‘ award at this year’s BET Awards. With his latest track, “Oh No,” rapidly gaining global acclaim and his energetic performances resonating with audiences worldwide, the partnership with Infinix adds another dimension to Black Sherif’s burgeoning career.
Infinix Ghana signs on Black Sherif as their brand ambassador pic.twitter.com/MQcE9N9GuH
— SIKAOFFICIAL🦍 (@SIKAOFFICIAL1) November 9, 2023
In other news, the organizers of Afrofuture, previously known as Afrochella Culture Management Group, have made an exciting announcement regarding the 2023 music festival. They have revealed that afrobeats superstars Davido, J Hus, and Black Sherif will serve as the musical headliners for the event.
This year’s music concert will be a two-day celebration, returning to El Wak Sports Stadium in Accra, Ghana, on Thursday, December 28th, and Friday, December 29th. Afrofuture is dedicated to celebrating Africa’s unique culture and the vibrant work of its numerous creatives, artists, and entrepreneurs from across the continent. It promises to be a vibrant and culturally rich event.
In a press release, CMG said “To help heat up the stage, these heavy hitters will be joined by a number of local and international musical acts to make this year’s festival one you don’t want to miss”.