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Ellesse taps Black Sherif for AW23 Campaign.
Talented young Ghanaian rapper, Black Sherif, has recently entered into an exciting partnership with the renowned Italian sportswear brand, Ellesse.
This collaboration was officially unveiled on September 12 through a video announcement made by Ellesse. It was revealed that Black Sherif will be the ambassador for Ellesse’s upcoming Santoria 2023 Men’s collection.
As part of this collaboration, the rising Afrobeat sensation’s image and music will be featured in Ellesse’s promotional campaigns and materials for the new collection.
Ellesse, established in 1959, holds a prestigious reputation for its timeless athletic apparel and a history of supporting prominent sports teams and athletes over the years.
This partnership is expected to provide significant global exposure for Black Sherif’s brand. Ellesse boasts extensive distribution networks and marketing reach across Europe and other regions, which, through this collaboration, is poised to significantly enhance Black Sherif’s international profile.
‘@blacksherif_ partners Ellesse for the Santoria 2023 Men’s collection 🇬🇭#TV3GH pic.twitter.com/H55bGXDsSG
— #TV3GH (@tv3_ghana) September 12, 2023
Recall, Black Sherif has shared insights into his rapid rise to fame and the challenges of growing up in the public eye.
He expressed that the experience of growing up in the spotlight can be challenging, as the public often has high expectations of him, demanding nothing less than perfection.
During an interview with Larry Madowo on CNN, the Ghanaian rapper elaborated on how he entered the music industry at the age of 19. Reflecting on his journey, Black Sherif mentioned that being thrust into the limelight at such a young age, approximately two years ago, has been a demanding experience.
“People do not want to see you make mistakes no more. It is hard. I am like the leading actor in my life only. So, I try to do what is best for me,” he said in the interview.