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Beyonce wins legal battle to trademark daughter Blue Ivy’s name
Global music icon Beyoncé has officially secured the trademark rights to her daughter Blue Ivy’s name, bringing an end to a protracted 12-year legal tussle. The victory, confirmed by The Trademark Official Gazette on December 31, grants the star exclusive rights to the name “Blue Ivy.”
The trademark application was first filed in 2012 by Beyoncé and her husband, Jay-Z, shortly after Blue Ivy’s birth. They aimed to protect the name from commercial exploitation by third parties.
The battle, however, was far from straightforward. Veronica Morales, a wedding planner who had operated her business under the name “Blue Ivy Events” since 2009, opposed the trademark claim. She argued that her business held prior rights to the name.
In 2020, the U.S. Patent and Trademark Office resolved the matter, ruling that Morales’ event company name and Blue Ivy’s name were sufficiently distinct. This decision dismissed Morales’ objections and allowed Beyoncé’s application to progress.
The journey didn’t end there. In 2023, Beyoncé renewed her trademark application, only to face another challenge when a Wisconsin boutique laid claim to a “Blue Ivy” logo. The boutique ultimately failed to oppose Beyoncé’s filing, allowing her legal team to move forward.
With this latest development, Beyoncé has successfully secured the trademark, ensuring full control over the use of her daughter’s name.