Bella Alubo, one of Afrobeats’ most captivating voices, has made a heartfelt return with her highly anticipated EP, ‘Run It Back.‘
This project sees her revisiting the soft, melodic Afropop-R&B sound that first endeared her to fans, bringing back the essence of her breakout era—the same era that produced the iconic hit ‘Tropicana Fruit Juice,’ which has amassed over 20 million streams worldwide.
With *Run It Back*, Bella crafts a nostalgic yet refreshing body of work that seamlessly blends Afropop and R&B, telling stories of love, longing, and personal growth. Each track is layered with soothing harmonies, catchy hooks, and her signature warmth, making it a deeply intimate yet universally relatable experience.
Speaking on the project, Bella shared: “This project is about reconnecting with a side of me that my fans fell in love with. I wanted to channel the emotions and sounds that first made me fall in love with creating music.”
The EP serves as a love letter to her roots while embracing fresh production that pushes the boundaries of her artistry. ‘Run It Back‘ reaffirms Bella Alubo’s place in the evolving Afrobeats landscape, proving once again why she remains one of the genre’s most beloved and versatile voices.