Afrobeats star Ayra Starr has officially ushered in her 2026 era with a teaser of a brand-new single reportedly titled “Where Do We Go” (#WDWG).
On February 24, 2026, the singer shared a snippet via her verified Instagram page, instantly igniting excitement across her global fanbase. The short clip showcases Ayra in striking monochromatic purple makeup, a look fans have already dubbed “purple glamour,” set against an industrial backdrop.
The teaser opens with her confident cue, “Yep, play,” before transitioning into a rhythmic, high-energy sound that signals a refined yet bold evolution of her artistry.
Industry observers are describing the preview as a step into a more mature and intentional phase for the singer, hinting at deeper sonic exploration while maintaining her signature vibrancy.
The teaser follows what was a landmark 2025 for the Mavin Records and Roc Nation star. Her sophomore album, The Year I Turned 21, surpassed one billion streams on Spotify. This historic achievement made her the first Nigerian female artist to reach that milestone on the platform.
Fans are also viewing “Where Do We Go” as her first major solo statement after a run of high-profile collaborations in 2025, including “Gimme Dat” with Wizkid, which earned her a 2026 Grammy nomination, and “Who’s Dat Girl” featuring Rema.
The new single is widely expected to serve as the lead track for her upcoming third studio album, which she has confirmed is complete and scheduled for release later in 2026.
As one of Nigeria’s most-streamed female artists in early 2026, Ayra Starr’s #WDWG era signals that her upward trajectory in the global music space is far from slowing down.
View this post on Instagram