Nigerian music heavyweight Burna Boy is set to kick off his 2026 run in style as he teams up with Sporty Group for a brand-new single titled For Everybody, scheduled for release this Friday, January 16, 2026.
The announcement began to gather momentum earlier in the week when, on January 12, the Grammy-winning superstar took to his social media pages to unveil a 45-second cinematic teaser of the track.
The clip marked the official reveal of “For Everybody” as Burna Boy’s first single of the year, while also confirming his new role as a Sporty Group ambassador, a partnership aimed at merging music, sport, and African culture on a global scale.
The teaser video immediately caught attention for its ambitious scope. Shot with a slick, cinematic feel, it features elite football stars from top European clubs, including Real Madrid and Athletic Bilbao.
Global football names such as Eduardo Camavinga, Éder Militão, Nico Williams, and Iñaki Williams make appearances, placing African pop culture and elite sport side by side under the campaign banner #SportyForEverybody. The rollout also cleverly aligns with the buzz surrounding the Africa Cup of Nations final, adding continental significance to the release.
For the dreamers, the ballers, the outsiders, FOR EVERYBODY! @SportyTV ⚽️🚀
January 16th, #sportyforeverybody pic.twitter.com/byVONT1Hsu
— Burna Boy (@burnaboy) January 12, 2026
Speaking through the project’s messaging, Burna Boy described For Everybody as a celebration of owning culture and telling African stories on a global stage, a theme that has remained central to his artistry over the years.
The timing of the release further heightens anticipation, coming amid his ongoing world tour and sustained excitement from fans across continents.
Musically, For Everybody leans into Burna Boy’s familiar message of unity, shared experience, and global connection, reinforcing his reputation as an artist whose sound transcends borders. Beyond the music itself, the collaboration highlights the growing intersection between Afrobeats and football culture, two forces that continue to shape youth identity and influence worldwide.
With a star-studded visual rollout, international appeal, and a bold cultural statement at its core, For Everybody is already being framed as more than just a single.
As release day approaches, all signs point to Burna Boy delivering not just a song, but a moment — one designed to resonate far beyond the charts.