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As a Popular Figure, I Can’t Wear the Same Clothes Twice — Bella Shmurda brags
Afrobeats sensation Bella Shmurda has opened up about the realities of fame and the financial demands that come with being in the spotlight, revealing that he never repeats outfits he’s already been photographed in.
The singer confessed during an interview on Naija FM 102.7, where he spoke candidly about the pressures of maintaining a celebrity image and the misconceptions people often have about artists’ lifestyles.
“As an artist, as a popular figure, you know say this cloth wey I don wear like this, I no fit wear am again,” Bella said, hinting at the unspoken rule of fame that often forces stars to constantly refresh their wardrobes.
His comment shed light on the heavy expectations that come with celebrity status, where public image, style, and perception often influence how artists are judged both online and offstage.
“I don’t repeat clothes because I’m a public figure. I spent $100,000 to pay producers, songwriters and engineers that worked on my album. That’s why we charge a lot for shows.”
— Bella Shmurda. pic.twitter.com/rAEv4fyNJq
— 𝐀𝐬𝐚𝐤𝐲𝐆𝐑𝐍 (@AsakyGRN) October 23, 2025
During the same interview, the “Cash App” hitmaker also addressed growing criticism over what fans describe as “exorbitant” performance fees charged by Nigerian musicians.
According to Bella, the numbers may seem high to outsiders, but they barely reflect the cost of creating and promoting quality music.
“Making an album alone — just paying producers and everyone I worked with — is about $100,000. Then I still have to shoot music videos, promote songs on radio, TV, and online platforms. That’s a lot,” he explained.
He went further to clarify that every performance fee is calculated to cover both creative expenses and long-term sustainability.
“If I go for a show and I don’t charge something that’s beneficial to me in the long run or at least covers my cost of production, it’s not worth it. We’re not overcharging,” Bella added.
In closing, the singer urged fans to understand that music isn’t just about passion, it’s a full-time business that demands heavy investment, effort, and consistency.
Watch the full interview below: