The internet has gone wild after Afrobeats sensation AG Baby surprised Big Brother Naija Season 10 winner, Imisi Ayanwale, with a brand-new iPhone 17 Pro Max, a luxury device reportedly worth over ₦3.7 million.
Imisi, who recently clinched the ₦150 million grand prize as the winner of the “Ten Over Ten” edition of BBNaija, shared the heartwarming moment on her Snapchat story, expressing gratitude to the Ogaranya crooner for the thoughtful gesture.
Within hours, the post went viral, sparking debates online about Adekunle Gold’s motive and the significance of the high-end gift.
Adekunle Gold, who performed at the BBNaija Season 10 finale, had been vocal in his support for Imisi and fellow finalist Mensan throughout the show.
Following her victory, he hinted at wanting to meet her in person, a meeting that has now evolved into one of the most talked-about celebrity moments of the season.
But beyond being a simple act of generosity, Adekunle Gold’s move appears both symbolic and strategic. The iPhone 17 Pro Max, praised for its professional-grade camera and advanced creative tools, is tailor-made for influencers and digital creators.
Adekunle gold has gifted his fave Imisi iPhone 17 pro max💃💃💃 e choke🔥🔥🔥🔥🔥 #BBNajia #BBNaija10 pic.twitter.com/0hqrdu9rum
— Big Love (@bigHotbaby1) October 14, 2025
For Imisi, who now boasts millions of followers and brand attention, the gift doubles as a content creation powerhouse, a tool to help sustain her post-show fame.
Industry analysts note that such a gesture goes beyond luxury; it’s about branding and connection. Adekunle Gold, known for blending authenticity with star power, aligns himself with one of Nigeria’s biggest breakout personalities of 2025, while Imisi gains credibility through her association with a respected global artist.
Critics, however, questioned the logic of gifting a multimillion-naira gadget to someone already swimming in prize money. Yet, in the celebrity world, gifts often carry symbolic weight over financial value.
By presenting Imisi with the iPhone 17 Pro Max, Adekunle Gold effectively endorsed her new status, signalling her transition from reality TV winner to entertainment royalty.
Whether it was a spontaneous act of admiration or a calculated PR masterstroke, one thing is certain: it worked. The moment has dominated social media trends, keeping both Adekunle Gold and Imisi Ayanwale in the spotlight long after the BBNaija finale curtain closed.
In today’s fame economy, where attention equals influence, a ₦3.7 million iPhone may just be Adekunle Gold’s smartest investment yet.