Global Latin sensation Bad Bunny has been confirmed as the headliner for the Super Bowl LX Halftime Show, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California.
The announcement was made on Sunday, September 28, 2025, by the NFL in collaboration with Apple Music and Roc Nation. The performance will air live on NBC and stream on Peacock.
The reveal came during halftime of the Green Bay Packers vs. Dallas Cowboys clash, ending weeks of speculation. Shortly after, the Puerto Rican star, whose real name is Benito Antonio Martínez Ocasio, shared the news across his social media platforms, sending fans worldwide into celebration.
🚨 Bad Bunny is set to headline the 2026 Super Bowl halftime show 🤩🔥 pic.twitter.com/upGQBtilcN
— 𝗔𝗟𝗕𝗨𝗠 𝗧𝗔𝗟𝗞𝗦 📀 (@AlbumTalksHQ) September 29, 2025
Bad Bunny described the opportunity as a cultural milestone: “This isn’t just about me, it’s about the people and culture I represent. This moment is for Puerto Rico and for Latin music everywhere.”
The 29-year-old superstar has enjoyed a record-breaking year, with his seventh studio album dominating global charts, massive streaming milestones, and a homecoming residency in Puerto Rico that attracted over half a million fans.
NFL’s senior vice president of global event production, Jon Barker, hailed the choice, noting: “Bad Bunny is a perfect fit for the halftime stage, someone who brings unmatched energy and connects with audiences across genres and languages.”
Bad Bunny will officially headline the 2026 Super Bowl Halftime show (@sanbenito). pic.twitter.com/HORBdwDr6I
— chart data (@chartdata) September 29, 2025
Roc Nation founder Jay-Z, who has overseen the NFL’s live music entertainment strategy since 2019, also lauded the move: “What Benito has done for Puerto Rico and music globally is extraordinary. Having him on this stage is an honor.”
Bad Bunny will follow in the footsteps of Kendrick Lamar, whose 2025 halftime performance set a record for the largest Super Bowl audience in history. With his global influence and genre-defying artistry, all eyes will be on Levi’s Stadium next February as he brings Latin music to one of the world’s biggest stages.
Most recent Super Bowl halftime headliners:
2026: Bad Bunny
2025: Kendrick Lamar
2024: Usher
2023: Rihanna
2022: Dr Dre, Snoop Dogg, Eminem, Mary J. & Kendrick
2021: The Weeknd
2020: Shakira & JLo
2019: Maroon 5
2018: Justin Timberlake
2017: Lady Gaga
2016: Coldplay
2015: Katy…— chart data (@chartdata) September 29, 2025