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Rema Unleashes $10,000 Global Dance Challenge Ahead of New Single “KELEBU”
Afrobeats superstar Rema is heating up the music scene with the announcement of a $10,000 dance challenge to celebrate the release of his highly anticipated single, “KELEBU,” which drops this Friday, August 1, 2025.
In what’s shaping up to be one of the most exciting fan-engagement campaigns of the year, the Calm Down crooner is inviting fans across the globe to participate in the #KELEBUChallenge, calling for simple yet infectious dance routines inspired by the upcoming track.
According to the Mavin Records artist, the winning dance video, judged for its creativity, virality, and visual appeal will bag a massive $10,000 grand prize, setting social media timelines ablaze with anticipation.
To enter, fans are expected to post their dance clips shortly after “KELEBU” drops, using the hashtag #KELEBUChallenge and tagging Rema on their respective platforms.
The dance must be easy to follow, yet catchy enough to go viral, a formula that has proven successful in past Afrobeats campaigns.
Rema’s move underscores his reputation as a digital-savvy innovator, consistently blending music with online culture to create unforgettable moments for fans worldwide.
Already, the challenge has ignited conversations online, with fans eager to showcase their moves and take a shot at the prize. If history is any indication, “KELEBU” is not just poised to dominate the charts—it’s likely to spark a global dance wave.
With just days to go, all eyes are now on Friday, as fans prepare to stream, dance, and possibly win big.
$10K for whoever come up with a EASY dance for KELEBU. out this Friday! 🔥 pic.twitter.com/kkJKf0TAM3
— REMA (@heisrema) July 27, 2025