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“Money Finish!” — Davido recalls blowing his first ₦20m endorsement deal at 17
Afrobeats megastar Davido is taking fans back to his teenage days with a hilarious and reflective story about how he handled his first major paycheck.
In a recent Instagram post dripping with nostalgia, the Timeless hitmaker revealed that at just 17 years old — and with only two songs out — he secured his first endorsement deal, worth a staggering ₦20 million.
Alongside the story, Davido shared a throwback photo of himself proudly holding the official documents from the life-changing deal.
But instead of putting the cash away or investing it, the young superstar did what many teenagers might dream of: he splurged. First, Davido said he gave his then-manager, Asa Asika, his cut. From there, the real adventure began.
“I go buy Camaro,” he wrote, referring to the flashy Chevrolet sports car he purchased. But the celebration didn’t end with the wheels.
“From Camaro, nah Eko Hotel,” he continued. “Me and @BRedHKN one whole floor, one week. MONEY FINISH!”
Musician, Davido, details how he spent the money he received from his first endorsement deal. #OSGMedia #OloriSuperGal pic.twitter.com/D0dATfLBHj
— OloriSuperGal (@OloriSupergal) May 8, 2025
The story — a mix of youthful exuberance and financial inexperience — had fans both amused and amazed. Many praised Davido’s transparency, noting how his candid reflection shows just how far he’s come in terms of maturity and financial wisdom.
Today, Davido is a global music powerhouse, topping charts, packing out stadiums, and raking in multimillion-dollar endorsement deals. Yet, he hasn’t forgotten the excitement (and chaos) of his beginnings.
As fans laughed along and shared similar stories of “first money gone wrong,” one thing was clear: Davido’s journey is as relatable as it is remarkable.