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    Don Jazzy opens up about the challenges of music promotion

    Emma TeeBy No Comments2 Mins Read

    • ‘Music too na betting’ – Don Jazzy talks about music promotion

    Don Jazzy opens up about the challenges of music promotion
    Don Jazzy opens up about the challenges of music promotion

    Renowned Nigerian music producer Michael Collins Ajereh, widely known as Don Jazzy, has ignited a conversation in the music industry by offering candid insights into the challenges of music promotion.

    His remarks came following his label’s lucrative partnership with Universal Music Group (UMG), shedding light on the complexities of navigating the competitive landscape of the music business.

    In a series of tweets today, Monday, May 13, 2024, Don Jazzy drew parallels between music and betting, asserting that success in the industry is not guaranteed, regardless of the resources invested in promotion. Responding to a follower’s plea for promotion, he bluntly acknowledged the inherent uncertainty, stating, “Music too na betting,” and adding, “Not all songs will be hit songs. Not all artists will be Ronaldo or Messi.”

    Highlighting the arduous nature of music promotion, particularly for established labels like Mavin, Don Jazzy shed light on the rigorous process of garnering attention in an oversaturated market. “Trust me, it’s not a walk in the park for us too,” he affirmed, emphasizing the importance of strategic promotion to maximize visibility. “Once you get a dope song, try and gather all the attention you can get one tweet at a time,” he advised.

    Don Jazzy’s remarks reflect the reality of the music industry, where success is often elusive despite concerted efforts. However, he expressed confidence in the talent pool within Mavin Records, asserting that many of his signees have achieved hit songs due to the label’s commitment to nurturing exceptional talent.

    In addition, Don Jazzy took to social media to mark the 12th year anniversary of Mavin Records, reflecting on the journey of the renowned Nigerian record label.

    Through a series of video clips featuring both past and present signees, Don Jazzy highlighted the achievements of the label’s artists on various streaming platforms, showcasing their remarkable journey over the past decade.