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Ghanaian rapper, D-Black explains why Nigerian musicians are more successful than their African counterparts.
Ghanaian hip-hop artist Desmond Kwesi Blackmore, professionally known as D-Black, has asserted that the success of Nigerian artists compared to their counterparts in Ghana and other African countries can be attributed to their strong business acumen.
In a recent episode of The Afrobeats Podcast, the rap sensation emphasized that Nigerian entertainers approach their careers with a business mindset, while Ghanaian artists often create music purely for the love of the art. D-Black shared that he personally experienced a shift in his music career when he began commercializing his work, especially by incorporating Afrobeats into his sound.
He went on to highlight that embracing the business-oriented side of music enabled him to achieve significant milestones, including the purchase of a Ferrari and a Range Rover.
D-Black’s perspective underscores the importance of the business aspect in the music industry and its impact on the overall success of artists.
He said, “Why Nigerian records are flying higher than the Ghanaian ones is because Ghanaian artists don’t really care about the money. They don’t care about the business. It’s just the love of art which overpowered everything. There’s really no business behind it.
“BET nomination, all the accolades, I made no money. But as soon as I switched to commercial mood; Afrobeats, I bought my Ferrari and Range rover. I was everywhere.
“Artists and creatives need to understand that music alone is not enough. You need to get up and grind. You need to take advantage of social media to promote your craft.”