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Kane expecting staggering new shirt sales record by Christmas after €100m striker’s incredible start to life at Allianz Arena
Harry Kane is making a significant impact at Bayern Munich, with the Bundesliga club anticipating record-breaking shirt sales thanks to their star striker.
The prolific England captain completed a €100 million (£87m/$109m) transfer to Bayern during the summer window, ending his long-standing association with Premier League side Tottenham. Kane has swiftly made his mark in Germany, notching up 21 goals in 16 appearances, including three hat-tricks.
Kane’s influence extends beyond the pitch, as Bayern reaps the benefits of his marketing appeal.
Upon his arrival in Bavaria, a staggering 20,000 No.9 jerseys bearing his name were sold, setting a record. The announcement of Kane’s transfer also marked Bayern’s best-ever day for general sales, surpassing their previous high achieved after winning the Champions League in 2020. According to reports, the club now anticipates selling over 100,000 Kane shirts before Christmas.
This remarkable sales performance is unprecedented in Bayern’s history, with Kane poised to surpass the six-figure milestone and continue soaring in shirt sales until the end of the 2023-24 campaign. The Bundesliga champions, who reported €110 million (£96m/$120m) in merchandise revenue for the 2022-23 season, are expected to see these figures rise significantly with Kane now part of their roster.