How Blaqbonez is bringing joy to the Nigerian rap scene.
Over the years, the Nigerian music industry has seen significant development, and competition has been a tight one here is how Blaqbonez gives content back-to-back in the Nigerian music industry.
Breaking out as an artist seems to be tricky and difficult even with the advent of social media. The amount of talents waiting for a chance to break out is quite big, if you think you’re super talented, witnessing someone else’s talent will make you question your own abilities.
In today’s world, talent is not really enough to have a breakthrough, you need some extra spices to give you an edge over others, something that would serve as a catalyst to speed up the breakthrough process.
Nigerian artists have been beneficiaries of music promotions, it has helped their music reach a large audience very fast and also convince people to fall in love with their music.
You can be talented but if your name ain’t included in conversations or you’re not in people’s faces, there is a high chance that you will be forgotten very fast and your music might fail to reach its full potential.
The advent of social media has facilitated the growth of Nigerian artists, they get to connect with their fans easily and capitalize on their large numbers of followers across different social media platforms to promote their music.
Many years back, promoting music was straightforward, no hidden tricks, follow the guidelines and you have a 70% chance of success but nowadays you need to do the extras, put your creative team into work, do more than the basics and you are still not guaranteed 50% success rate.
A method used to promote artiste A successfully might not be effective when used to promote artiste B, every artist has a unique sound and finding a suitable marketing strategy to grow the audience can be a huge task for an artiste’s PR strategist.
If we are being real, music promotion is quite expensive, not every artist can afford to subscribe to promotion packages for their music. Day by day, music is becoming more expensive to make, with the number of money artists spend on making quality music, adding promotion packages to that amount is something many artists cannot afford.
The number of promotion packages some artists subscribe to makes other artists think they are not doing enough, while some go through the normal channels to promote their music, some go through the backdoor to buy streams and appear successful to their fans.
Social media is a tool Nigerian artists can use to promote their music easily but only a few Nigerian artists make proper use of it, amongst them is Blaqbonez.
Blaqbonez has made a name for himself on social media, he understands how expensive music promotion is and the kind of music he does, he knows it will take a lot of effort for Rap music to sell in Nigeria.
Talk about creativity, Blaqbonez is one of the best creatives in the music industry, he forged a path for himself on social media, came up with different ideas to make people fall in love with him and his music.