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9ice Applauds New-Gen Nigerian Artists for Their Bold Creativity and Unique Sound

Veteran Afropop star 9ice has showered praise on a new wave of Nigerian artists, commending their originality, lyrical depth, and fearless creativity in pushing the boundaries of Afrobeats.
In a recent interview captured on video, the Gongo Aso hitmaker expressed admiration for emerging acts such as Fola, Ayo Maff, Shoday, Rybeena, and Fido, singling out Fido’s latest single, Joy Is Coming, as a standout example of the evolving Nigerian soundscape.
“I love a whole lot of them,” 9ice said. “Their style is quite different, and at least, they are testing that topic that people are running away from.”
He highlighted Joy Is Coming as a refreshing deviation from the overused themes of romance and nightlife in contemporary Afrobeats.
“It’s not about girls now — and everybody loves it,” he noted, adding that having a distinct creative identity is what defines longevity in the industry. “Once you have your own niche, that’s it.”
9ice’s endorsement carries weight, given his pivotal role in shaping the sound of modern Nigerian pop music through classics like Street Credibility and Photocopy.
His acknowledgment of the new generation signals a shift toward more introspective, experimental storytelling within the Afrobeats movement.
As Nigeria’s music scene continues to evolve, 9ice’s recognition serves as a nod of approval to young artists who are rewriting the rules and proving that authenticity still reigns supreme.
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