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First EP with Sony was a failure – Davido
Nigerian Afrobeats sensation Davido recently opened up about a challenging chapter in his career, shedding light on his early experiences with Sony Music, which proved to be commercially disappointing.
During a candid interview, Davido reflected on his debut project under the American record label, the Son of Mercy EP, released in 2016. He acknowledged it as a creative misstep, attributing its shortcomings to a divergence between his own artistic vision and the label’s direction.
Expressing his dissatisfaction, Davido remarked that the music felt like it was made for him rather than by him, highlighting the lack of creative control imposed by Sony. This led him to return to Nigeria after a year in Atlanta, where he reconnected with his trusted producers.
“We dropped the first EP under Sony, failure”
– Davido pic.twitter.com/542ttOn3Dj
— 🐬 @𝗼𝗻𝗲𝗷𝗼𝗯𝗹𝗲𝘀𝘀𝗯𝗼𝘆 (@OneJoblessBoy) March 25, 2024
Reuniting with his familiar collaborators proved pivotal, culminating in the creation of the mega-hit “If,” a song celebrated as a landmark moment in his career. Davido’s journey underscores the significance of artistic freedom for musicians. His struggles with Sony underscore the challenges that can arise when an artist’s vision clashes with label expectations.
The resounding success of “If” serves as a testament to the power of maintaining artistic control and staying true to one’s creative essence amidst industry pressures.
In addition, Davido recently unveiled his plans for 2024 in an interview with Billboard, sparking excitement among fans. In the interview, Davido shared various exciting details about his upcoming projects and ventures for the year.
Among the highlights, Davido announced plans for a tour, where he will likely perform his latest hits and engage with fans across different cities. He also revealed that new music releases are on the horizon, suggesting that fans can expect fresh tracks to drop soon.