The cordial relationship between music and fashion is a timeless composition that has been ingrained in the fabric of human culture for generations.
From ancient civilizations to modern-day entertainment, the chemistry between these two forms of art remains unbreakable.
This blend creates an appealing sensation that not only pleases the eyes but also resonates deeply with the soul. That is, as fashion captivates the eye with its appearances, music adds a layer of depth and emotion that elevates the overall experience to new heights of soulful delight.
Africa has a robust market to sell these cultures and the uniqueness is finding the right partners to fit in the story.
In this piece, Mp3bullet highlights 6 times music and fashion intersect; the integration of African music stars in collaboration with fashion brands.
Here are 6 Times Music & Fashion Intersect: Burna, Tyla, Other African Stars
Rema & Jumpman
As one of the featured performers during the Afrobeats-themed halftime show during the All-Star game, Rema displayed his talent at the 2023 NBA All-Star festivities held in Utah. His performance at a more intimate club event over the 2020 All-Star weekend represented a major step forward from that. By selecting the musician to be one of the brand ambassadors for Jumpman 2023, he furthered his relationship with American basketball.
Alongside American R&B singer Luka Doncic and NBA player Luka Doncic, he was prominently featured in the advertisement. In a November post, Rema reflected on this accomplishment and jokingly pointed out the irony of being a part of the Jordan family at the age of 23, alluding to the renowned jersey number of Air Jordan founder Michael Jordan.
Wizkid & D&G
Back in 2018, Wizkid made headlines as he took to the runway at the prestigious Dolce & Gabbana Milan Fashion Week show. Notably, he wasn’t just walking alone; he shared the catwalk with none other than the iconic Naomi Campbell. This momentous occasion garnered widespread acclaim, with many hailing Wizkid as a trailblazer in the fashion world. It was indeed an electrifying and unforgettable moment for all involved.
Tyla & Gap
Earlier in the year, Tyla was introduced as the face of Gap’s highly anticipated Spring 2024 campaign, which showcases their latest linen collection.
In the campaign’s captivating ad video, Tyla effortlessly exudes style and grace as she dons a pair of chic beige cargo pants paired with a matching linen crop top. Set against a meticulously choreographed backdrop, Tyla is joined by a group of dancers adorned in ensembles from the new collection.
The rhythmic movements in the video are perfectly synchronized with the infectious beats of British electronic band Jungle’s “Back on 74” – a track that gained popularity on TikTok around the same time as Tyla’s Grammy-winning hit, “Water,” which she has since reimagined to further showcase her musical prowess.
This collaboration between Gap and Tyla epitomizes the convergence of fashion, music, and cultural influence, captivating audiences worldwide.
Davido & Puma
In December 2021, Puma revealed that Davido had been appointed as a global brand ambassador, solidifying their dedication to the burgeoning African market through a long-term partnership with the acclaimed artist.
Fast forward to 2023, Davido unveiled a new collection with Puma; “We Rise By Lifting Others”
The Nigerian superstar’s Sportstyle collection showcases hats, T-shirts, and a tracksuit adorned with the vibrant green and white colors of his native country’s flag. Described as a fusion of traditional Nigerian styles with contemporary flair, the collection embodies the essence of both Davido and the renowned German brand.
Davido meticulously designed each piece with a focus on comfort, style, and a profound message close to his heart.
Tems & Tommy Hilfiger
In December 2021, Tems was announced as an ambassador for the renowned clothing brand, Tommy Hilfiger.
“Proud to welcome @temsbaby as an upcoming #Tommyjeans ambassador. Can’t wait to back you for all your future wins. See you in ’22,”
Tems also shared the good news via her social media pages saying
“Don’t trip, it’s TEMS x @tommyjeans For Spring 2022! It’s a good day #tommyjeans,” she wrote on Instagram. This was her first fashion collaboration since her breakthrough with Wizkid’d Essence in 2020.
Burna Boy & G-Star Raw
A few days ago, Grammy award-winning sensation Burna Boy was named as the newest global brand ambassador for designer label G-Star Raw.
The acclaimed artist, known as the king of afro-fusion, joins an illustrious lineup of previous ambassadors including Pharrell Williams, Snoop Dogg, and Cara Delevingne.
Meanwhile, in 2022, British brand Burberry tapped Burna Boy alongside pop star Shakira as front and center of the brand’s Holiday 2022 campaign.
To kick off the holiday season, the campaign adopted a surreal aesthetic through a captivating short film. In the film, Burna Boy showcased three distinct outfits, directed and photographed by Torso, with styling by Julia Sarr-Jamois.