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Tyla Makes New Gap Campaign Debut
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Tyla Lands Her First-Ever Major Fashion Campaign With Gap’s Linen Moves Commercial
Continuing to add to her impressive list of achievements, South African Grammy winner Tyla has bagged her first-ever fashion campaign with Gap. The artist showcases her unique style, establishing herself as a potential “It-girl” in the fashion world.
With her captivating dance moves, infectious songs, and impeccable fashion sense, Tyla has captivated audiences worldwide and shattered records. Gap’s latest campaign perfectly embodies her essence.
The campaign highlights Gap’s new Spring 2024 collection, featuring an array of garments crafted from natural fabrics like linen. While the collection includes various ensembles, Tyla’s individual style still takes center stage in the video, showcasing her undeniable presence and charisma.
Watch the video below:
“I’ve seen a lot of iconic Gap commercials previously, so I love that I’m able to be a part of one, especially with Jungle. I love ‘Back On 74.’ I was literally watching that video so many times before getting the offer, so being able to be plugged into that world was so fun,” Tyla told Complex. “It was such a cool experience.”
Speaking on her style, the songstress explained, “I’ve always loved fashion and playing with clothes, playing [with] different types of characters. I just always remember taking my mother’s clothes. Me and my cousins used to get in trouble for taking our clothes and swapping them whenever we used to visit each other. We’d fill up bags of clothes. I’ve always just loved clothing and playing around with that, trying new things. I feel like now I’m also in a phase where I’m exploring more, which is exciting. So, yeah, I’m definitely a fashion girl.”