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Elaine named Spotify EQUAL Africa Artist for October
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Elaine chosen as the October artist for Spotify EQUAL Africa.
Spotify has officially announced South African R&B singer Elaine as the next artist to join the EQUAL Africa programme and the EQUAL ambassador for the month of October.
Elaine who recently celebrated the fourth anniversary of her debut extended play (EP), Elements, has been chosen by global streaming giant Spotify to participate in the EQUAL Africa programme, which highlights female musicians on the continent.
Spotify’s head of music for sub-Saharan Africa, Phiona Okumu speaking about the decision said;
“RADAR Africa Alumni Elaine is one of the talented female artists from Africa who are making notable inroads across the continent, and around the world. As an artist who is steadily building an audience as a global recording company signee, we are glad to have her join the EQUAL programme and we are happy to be able to provide her with valuable resources, tools and support that we hope will further bolster her career.”
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Speaking about the selection, Elaine stated that she has been most inspired by seeing women succeed in a society that is filled with norms and expectations that are supposed to confine and box them in.
She remarked that female artists have played a significant influence in changing the way music is received and consumed.
“My biggest motivator has been watching women flourish, in a world full of standards and expectations that are meant to limit and box them in. We carry the culture and play a huge role in transforming the way music is received and consumed. It feels great to be a woman and it feels great to be in this industry. Moreover, I’m grateful to the EQUAL Africa program for amplifying the voices of game-changing African women.” says Elaine.
Elaine’s new single ‘’Deja Vu”’ features on the EQUAL Africa playlist.