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2Baba Unveils New Management Team ‘A Guy Entertainment’ to Usher in a New Era
Nigerian music legend Innocent Idibia, widely known as 2Baba, has announced a major development in his illustrious career with the unveiling of his new management team, A Guy Entertainment, on Tuesday, July 8, 2025.
The Afropop pioneer announced his social media channels, describing the move as a strategic step toward redefining his brand and expanding his legacy.
According to an official press release, the newly formed team is tasked with both preserving 2Baba’s iconic musical heritage and unlocking new creative and business opportunities.
“I’m excited about this new chapter,” 2Baba stated. “Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
A Guy Entertainment is said to be composed of veterans in music management, digital strategy, branding, and entertainment law, assembled to execute a modern and value-driven vision that reflects 2Baba’s continued relevance in Africa’s music ecosystem.
The new management has already hinted at upcoming live events, groundbreaking collaborations, and social impact projects, all designed to spotlight the enduring influence of one of Africa’s most decorated artists.
This transition arrives amid renewed public interest in 2Baba’s personal and professional life. The announcement closely follows the artist’s public apology to his wife, Natasha Osawaru, and his seven children, after his controversial comments during a podcast drew widespread criticism online.
With over two decades in the industry and a legacy that helped lay the foundation for the modern Afrobeats movement, 2Baba is now poised for a reinvention that promises to blend legacy with innovation.
As fans eagerly await what’s next, one thing is certain: 2Baba is not done making history.
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