Legendary Nigerian singer and songwriter Innocent Idibia, popularly known as 2Baba, has shared candid thoughts on talent, success, and perception in the music industry, insisting that the idea of a “wack artist” doesn’t truly exist.
In a recent video message that has since gone viral, the music icon explained that every song is created with the intention of evoking emotion and connecting with a particular audience.
According to him, music should not be judged solely by mainstream popularity or personal taste, as artists create with different purposes and listeners in mind.
2Baba noted that the success or failure of a song often has little to do with artistic quality alone. Instead, he emphasized that promotion, branding, and strategic positioning play a much bigger role in determining how widely a song is received.
“Every song is created to spark a feeling or set a particular mood,” he said. “There is really nothing like a wack artist. What people call ‘wack’ is often just music that doesn’t appeal to them personally.”
The award-winning singer further explained that many artists who are frequently dismissed by critics still enjoy massive commercial success because they understand how to connect with their audience and market their work effectively.
“Some people may not rate certain artists musically, yet those same artists are making a lot of money and selling out shows,” he added. “That’s because they understand how the business works. Talent alone is not enough.”
2Baba also stressed that no piece of music can appeal to everyone, regardless of how well-produced or meaningful it may be. According to him, listeners connect with music differently, and artists must accept that not everyone will resonate with their sound.
“There’s no song that everybody will love,” he said. “What matters is finding your audience and staying true to your sound. Once people connect with what you do, that’s enough.”
His remarks have sparked conversations online, with many fans praising his perspective as honest, realistic, and reflective of his decades-long experience in the industry.
Others noted that his comments highlight the delicate balance between creativity, business, and audience appeal.
As one of Africa’s most respected music veterans, 2Baba continues to use his platform to share valuable insights on creativity, growth, and sustainability in the entertainment industry—reinforcing his legacy not just as an artist, but also as a mentor to younger musicians.
“Every music is tailored made and there is nothing like wack artiste. It is not just the art itself, it is the marketing of that art. There is no music that everybody likes, everything is narrowed down to the marketing, promotion and the business.”
– 2Baba 🤔 pic.twitter.com/KIDsNcIlDz
— OLAMIDE 🌸💖 (@Olamide0fficial) December 24, 2025