This inaugural partnership had been hinted at by the CEO of Mavin Records, Don Jazzy some weeks back while addressing the rumour of the company’s sale and relationship with Kupanda who is still an investor at the company,

He said, “It is simple. We have investors, Kupanda Holdings, and they have been here for five years now, so dem go gona. “Obviously, a bunch of people are interested in investing in Mavin. If you have gold or diamonds, people will always patronise you. ”

With the commencement of this new partnership, it is expected  to understand what details have been presented so far and what they mean.

Everything To Know About Universal Music Group and Mavin Records Partnership

• The deal remains subject to regulatory approval and is expected to close by the end of the third quarter of 2024.
• The Mavin team’s full-service offering in Nigeria will be amplified through UMG’s global network of labels and businesses by the investment. Meaning, that Mavin will now operate as a foreign music label.
• Mavin will maintain autonomy over its strategy and future talent development. As part of the agreement, Don Jazzy and COO Tega Oghenejobo will continue leading the company – offering UMG the opportunity to partner with proven local executives and experienced A&R professionals.
• UGM and Mavin’s mission is anchored in two initiatives: Mavin’s Artist Academy, which trains new talent in music and performance skills and builds connections within the roster, and their executive leadership program, which seeks to develop the next generation of music industry talent in Africa.
• UMG sees this as an opportunity to increase its presence in Afrobeats and greater exposure to the fast-growing African market.
• TPG has fully exited the business, while Kupanda Capital will a remain minority investor and strategic adviser.
• Lastly, the actual percentage of the company acquired by UMG is yet to be made public, it is clear that UMG is a majority shareholder.

RELATED: Don Jazzy finally speaks out as Universal Music Group buys majority stake in Mavin Records.

RELATED: Rema’s ‘Calm Down’ named the biggest African single of 2023 on the IFPI charts.

This post appeared first on Mp3bullet.ng... Read Original post on Everything To Know About Universal Music Group and Mavin Records Partnership.

Universal Music Group (UMG)  has the announcement of a majority investment in Mavin Global pending regulatory approval.

It hopes to close the deal by the end of Q3 this year.

This was disclosed by music personality, Joey Akan in a tweet.

More details loading…

This post appeared first on Mp3bullet.ng... Read Original post on BREAKING: UMG To Acquire Mavin Records.

Popular Nigerian entertainer’ Tiwa Savage has recently spiced things up on her Instagram handle.

“49-99 ” is her first official single from her new record label Universal Music Group 

This very colorful video which was released on the 5th of September 2019 already has 5 million views on youtube.

To celebrate this massive success, she decided to post her favorite reactions of fans to the video.

There was a reaction of a female fan who was seriously jamming to the hit, another of a man watching intensely and dancing due to impulse.

She also shared the reaction of three guys watching the music video and jamming to it, one even complimented a hairstyle she wore in the part where she was costumed as a seamstress.

This is surely a way of appreciating her die-hard fans for their support and also letting them know that she loves then a lot.

Watch the reactions below

https://www.instagram.com/p/B3cOBTqhfTh/

https://www.instagram.com/p/B3cOyV9htci/

https://www.instagram.com/p/B3KyQr-Bmoo/

This post appeared first on Mp3bullet.ng... Read Original post on TIwa Savage Shares Favorite Reactions To 49-99.

https://www.instagram.com/p/B2FM2M7B7IN/

Nigerian music industry sure isn’t Hollywood, where a female just comes in and breaks all the rules, tops the charts and gets all the awards. Not that they’re discriminated, no, but what it takes to see a female working her ass off (and that’s figuratively speaking, of course) just so she could be as good or even better than her male counterparts, isn’t just the same in this part of the world.

Women who do, at the very least, are either weirdos, tomboys, maybe or just radicals, never giving up ladies like that. For Tiwa Savage, it’s been quite a journey, juggling her purpose with her talent and her feminism. She’s quite a woman and has become an icon, not only in this industry but in everyone that catches a glimpse of the hard work she’s put in her craft.

Tiwa, who’s a couple of years older than the Wizkid’s and Olamide’s, came onto the scene as Mavins’ first lady, back when Don Jazzy re-convened the party. And, she quickly stuck, as though she was one of the people from defunct Mo’hits. But really, she wasn’t. From there, she started doing her thing, dropping some really cool stuff, and doing duets with Don Jazzy, when she could. Not long at all, Mavins had scored the “Dorobucci” hit, and she was on it, shining like the only female act who got the spot!

Her first hit, “Kele Kele Love” was soon followed by other major hits like “Ife Wa Gbona” and “Olorun Mi”, all leading up to the release of biggest hit off her debut album, “Eminado” with Don Jazzy. It was a smash, and it made Tiwa a household name.

Moving forward, she continued to appear on some Mavins collective projects, releasing her stuff, and in 2015, she got a deal with an American recording company, Roc Nation and ended up dropping an album published by the imprint, “R.E.D.” A couple hits, two albums and an international deal, after three years, is more than any artist can ask for in just four years. But she cracked it!

In 2017, she made a huge comeback, somewhat, with her “Sugarcane” EP, which had the hits “All Over” and the Wizkid assisted “Ma Lo.” Tiwa Savage wasn’t slowing down, that was the message.

Do you know how it feels like every now and then she just disappears for a while, and then stages a perfect comeback? Well, she kind of did it again. Earlier this year, she was reported to have left Mavins Records after seven years of being signed on to the label. She also announced an international publishing deal with Universal Music Group‘s Motown Records, a deal that will serve her for the next seven years.

“49-99” marks the beginning of that great future we talk about when we say international deals. In the past, our artists in Nigeria haven’t really been able to hold on to their deals with foreign labels, maybe because the deals are half-baked or are missing something. Tiwa Savage, though, is likely to be our first break out on that front. The Nigerian Dream, as we know it.

The music, which is her own way of doing the Fela Kuti thing (nothing she’s not tried before, though) samples from one of the Legend’s catalog, from ’78. Not just the “forty-nine sitting ninety-nine standing” reference, but also the music. From the saxophone to the specific percussions and the female backups (c’mon!!), everything reeks Fela. And the tempo was managed, keeping it Afro, even despite its consistent kicks and beats.

And there she was, doing her thing, saying some words of wisdom, and then saying she wants to buy Bugatti and Ferrari. If we were to pick a Nigerian song to represent us in the worldwide front, “49-99” wouldn’t be a bad choice, actually. It’s got everything, the music, the vibe and it’s a symbol that we got girl power in Africa. Yeah, they got Beyonce, and we got Tiwa doing us proud.

Some heroes wear capes, by the way.  And some songs deserve accolades and hype. “49-99” is definitely worth everything it gets!

This post appeared first on Mp3bullet.ng... Read Original post on Tiwa Savage: Is “49-99” worth all the hype it’s getting?.

Tiwa Savage 49-99: This new single is being released under the stables of Universal Music Group.

Tiwa revealed in a recent interview that Olamide, the “Pawon“ crooner and Pheelz, Mr Producer write the new song.

According to her, the new single is entitled “49-99”, the first global release ever since she got signed.

49 sitting, 99 standing, Omg! I get money before no be property, Fowo yen se won lese

This post appeared first on Mp3bullet.ng... Read Original post on Tiwa Savage – 49-99 [Music].

https://www.instagram.com/p/B16J_SihPBq/

Ever since she has been signed to UMG, She has been working harder to drop her official project.

So far so good, she has blessed us with some dope lines on songs she got featured on.

Same Tiwa appeared on “Ello Baby“, Shotan, Keys To the Kingdom, Dis Love alongside Wizkid

The huge deal she bagged has made her a big fish in the Nigerian Music Industry’s river, something good to reckon with.

For days now, The Nigerian singer has been making good music lovers anticipate the new single.

According to her, the new single is entitled “49-99”, the first global release ever since she got signed.

We hope this turns out to be a ready-made hit single for the Queen since she’s yet to release a project this year.

Who’s ready to check on the yet to be released single when it drops?

This post appeared first on Mp3bullet.ng... Read Original post on Tiwa Savage goes global on new single “49-99”.

Universal Music Group (UMG), the world leader in music-based entertainment, today announced an exclusive global recording agreement with acclaimed Nigerian singer songwriter Tiwa Savage, one of Africa’s biggest stars and an artist whose success spans music, fashion, film and television. Under the agreement, her future music will be released internationally through UMG’s operations in more than 60 countries worldwide. Projects will be executively produced by Efe Ogbeni of Regime Music Societe and Vannessa Amadi-Ogbonna.

The acclaimed singer-songwriter was born in Lagos, Nigeria, and later received a scholarship to study Professional Music at Berklee College of Music in Boston, Massachusetts before embarking on a career that has seen her achieve creative success across a multitude of mediums.

https://www.instagram.com/p/Bw8_OMuhQcr/

2018 was her most successful year to date, which saw the singer-songwriter, philanthropist, entrepreneur and fashion icon crowned Best African Act by the MTV European Music Awards, making history as the first female to win the accolade. In the same year, she also became the first African female to sell out London’s IndigO2. In December, Tiwa was handpicked by Coldplay’s lead singer Chris Martin to perform alongside Beyonce, Ed Sheeran and Jay Z live at the Global Citizen Festival in Johannesburg to a 70,000 strong audience and millions across the globe in celebration of the centenary of Nelson Mandela’s birth. An accomplished live musician, she has performed around the world, including a notable performance at Jay Z’s Made In America festival in Philadelphia in 2017.

Tiwa was named one of the world’s Top 100 Inspirational Women in Fashion by Vogue US then later featured in British Vogue’s December 2018 issue as one of 10 women that are changing the face of music globally. She has released a string of singles including ‘Mr Lova Lova’ ft Duncan Mighty, ‘Diet’ and ‘Tiwa’s Vibe’ all of which hit the No. 1 spot across charts within Africa, securing her position as one of Afrobeats leading artists. A resilient force within Africa’s ever-growing entertainment industry, she has also managed to carve a career as a reputable songwriter, conquering the charts in Africa whilst balancing her roles as an entrepreneur, mentor and mother.

Throughout her career, Savage has been active in her philanthropic endeavours, supporting various youth engagement organisations and breast cancer screening projects across Nigeria and further afield. Through her work with MTV’s Shuga, Savage is also keen to share further knowledge of HIV/ AIDS prevention and awareness within the continent. One of Africa’s most followed women on social media, Savage was the first African female to represent Pepsi as an ambassador and represents leading global brands including Nike, MegaGrowth Hair, MTN and Star Beer.

Throughout summer 2019, Tiwa will play a string of international festivals including the UK’s Wireless Festival, Afropunk in Paris and Oh My! Festival in Amsterdam.

Tiwa Savage said, “My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career and I’m more ready than I have ever been.”

Adam Granite, EVP Market Development, Universal Music Group said, “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to help her in achieving them.”

Efe Ogbeni & Vannessa Amadi-Ogbonna of Stealth Management said, “We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the Continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolise the hopes and dreams of so many talented artists back home in Africa and it is an honour to be the executive producers of her project.”

This post appeared first on Mp3bullet.ng... Read Original post on Tiwa Savage Signs International Deal With Universal Music Group.