As it is in schools where teachers can teach a student and later on he/she can have a more powerful title/job than the teacher or like in our families where if a child reaches the age of 18 is legally allowed to move out of their home to the extent that some of our African families don’t even wait for you to decide to move out of your parents’ home they chase you out, such is the same thing that happens in the music industry.

Why did Harmonize leave in the first place?

It’s not rare to see an artist who was managed in a certain record label leave the label after some success in the music industry like getting endorsements, deals, a fanbase, or even earning more money.

It’s also very rare for this separation to be an amicable one between him and his managers or his former record label, most of the times artists leave because of the contracts having tough requirements, money issues (not being paid well compared to his input) or just personal misconduct.

This doesn’t only happen in the Tanzanian music scene, it happens even in the West, for instance back in the days there was a big fight between Dwayne Michael Carter Jr (Lil Wayne) and Bryan Christopher Williams (Birdman) who was one of the leaders of Cash Money Record.

• RELATED: Diamond Platnumz: The Music Genius of East Africa
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The student who outshined the master.

A similar thing happened in the Tanzanian music industry that left rivalry and sadness between the fans when the two big names in the music industry who were former friends separated.

A lot was said, everybody had their own opinion on the matter when Rajab Abdul Kahali aka Harmonize decided to walk away from the label that discovered him, Wasafi Classic Baby, which is owned by Diamond Platnumz.

No one saw this coming, it happened so quickly. We were all left wondering if this was his exodus from Egypt to Canaan or he was leaving behind honey and milk in Canaan and going back to Egypt?

I like to think that Harmonize leaving the record label was a very courageous act considering that he had to pay money for terminating his contract which did cost him a huge amount of money.

Was leaving WCB a blow or a glow for him?

In business terms though, his departure lifted his status up in the music industry which is contrary to the majority’s prediction of his fall out.

His number of fans on social media increased a lot because a lot of people wanted to know what will happen to him after his departure from WCB, and his following ended up getting him a lot of deals for product promotions from brands like Sayona Twist and banks like CRDB.

And second, he used the opportunity to discover and uplift new talent just like Diamond did for him, and this lead to him starting his own record label, Konde Gang, which is among the few record labels catching waves in East Africa.

His record label’s name Konde Gang is in respect to his tribe, Makonde. His record label has several artists who are blessing our airwaves daily like Ibraah, Angela, Country Boy, and many others who make us believe that his departure was for good and profit for many.

While he was still fresh from his departure from WCB, Harmonize released his album which had songs that up-to-date are people’s favorite. His album featured top-notch artists like Burna Boy, Morgan Heritage, and Yemi Alade.

Out of all of this though, Harmonize was also successful in rebuilding his good relationships with media and news stations which he wasn’t on good terms with because of his former record label being on bad terms with the media.

When he was under WCB, big media brands like Clouds Media Group weren’t playing his songs, and that was really bad for Mr Tembo’s brand, but after he left WCB, his songs were played in these media stations, and he started getting more shows in and out of the country and up to this day Mr. Tembo (as he likes to call himself) is owning the Tanzanian and East African music industry.

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Just Like Nigeria has artists like Wizkid, Davido and Burna Boy as its leading artists, Diamond Platnumz is the vanguard for the TanzaniaMusic industry. genius

Diamond fuses hip-hop, reggae, R&B, Afro-beat, dancehall, and African traditions such as Taarab and Dansi into a dance-ready blend of explosive floor-fillers.

He released “Kamwambie,” the first major song from his debut album of the same name, in 2010. Following that accomplishment, he released Lala Salama, his sophomore album.

He is one of Tanzania’s highest-paid musicians, as well as one of the most decorated: at the 2014 Tanzania Music Awards, he became the award’s winningest artist, with seven wins in categories such as Best Male Writer, Best Male Artist, Best Song Writer, and Male Entertainer of the Year.

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Background

Diamond Platnumz, born Nasibu Abdul Juma Issack on October 2, 1989, is a Tanzanian bongo flava recording artist, actor, dancer, philanthropist, and businessman from Tandale, Dar es Salaam.

He is the founder and CEO of the WCB Wasafi Record Label, as well as Zoom Extra, a film production company. He also owns Wasafi Tv and Wasafi Fm, a television and radio station.

Music Career

Diamond met Msafiri Peter nicknamed Papaa Misifa in 2009, and he decided to help Diamond develop his talent financially. They recorded his debut track, “Nenda Kamwambie,” as a tribute to his ex-girlfriend who abandoned him while he was broke. Diamond’s career in the music industry began with the song.

Diamond Platnumz’s debut album, Kamwambie was released in 2010 and featured a total of 12 tracks.

In 2012, Diamond Platnumz released his top-selling second album, Lala Salama, which featured ten songs, then he released his third album A Boy From Tandale on March 14, 2018, with a total of 18 songs.

Often referred to as “Simba” (meaning Lion in Swahili) or “The King of Bongo-Flava“, Diamond is one of East Africa’s most influential artists.

The Singer is the first Africa-based artist to exceed a combined total of 900 million YouTube views, although he currently has about 1,443,844,738 views on the streaming platform.

He is the best-selling Tanzanian artist, as well as one of the highest-paid musicians in the African Great Lakes region’s music industry.

• RELATED: Wizkid, Davido, others make Top 10 Richest African Artists 2021 list
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Sound

Diamond Platnumz is a Bongo Flava artist and hip-hop, reggae, R&B, Afro-beat, dancehall into the creation of his songs.

Bongo Flava (or Bongoflava) is the nickname for Tanzanian music. The genre emerged in the 1990s as a hybrid of American hip hop and traditional Tanzanian styles like Taarab and Dansi, with additional influences from reggae, R&B, and afrobeat, resulting in a unique musical sound.

Diamond is one of the artists who have been able to gain a successful career with this genre. Although as of late, the singer has started swinging to Afrobeats thanks to influences from the Nigerian Music Scene.

Impacts and Awards

Considered by music pundits and the media as one of the most influential and successful music stars in East and Central Africa music history, Diamond has performed in sold-out stadiums across the continent as well as packed music venues in Europe, Asia, and America.

He was the best-selling ringtone artist in Tanzania in 2013, according to mobile phone carriers.

Diamond Platnumz has won several of the local and international awards (over 21) and is still going strong. Diamond Platnumz broke a record by winning seven categories at the Tanzania Music Awards on May 3, 2014, including Best Male Writer, Best Male Artist, Best Song Writer, and Best Male Entertainer of the Year.

He also won awards like Channel O Music Vidoe Awards, HiPipo Music Awards, The Future Africa Awards, MTV Africa Music Awards, AFRIMA, People’s Choice Awards, e.t.c

Although the singer has been nominated for a BET twice, he is yet to win any.

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International Collaborations

Diamond Platnumz has a ton of international collaborations to his credit. The singer has collaborated with artists like Ne-Yo on “Marry You“, Rick Ross on “Waka“, Omarion on “African Beauty” and Jamaican reggae band, Morgan Heritage on “Halleluyah”

He was also featured on Alicia Keys’s  2020 album, “Alicia” on the song “Wasted Energy.”

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Grammy-winning Jamaican band, Morgan Heritage comes through with the official music video of Pay Attention featuring Patoranking.

Patoranking and Peetah Morgan, the band’s lead vocalist, encourage us to pay attention to the little things in our relationships.

On his verses, Patoranking’s advice is for us to go the extra mile because just loving someone isn’t always enough. 

DOWNLOAD MP3

Watch and Download Morgan Heritage ft. Patoranking Pay Attention Video:-

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Grammy-winning Jamaican band, Morgan Heritage enlists One of Nigeria’s dancehall acts, Patoranking on a new single entitled “Pay Attention”.

Patoranking and Peetah Morgan, the band’s lead vocalist, encourage us to pay attention to the little things in our relationships.

On his verses, Patoranking’s advice is for us to go the extra mile because just loving someone isn’t always enough. 

Pay attention by Morgan Heritage ft Patoranking will make your day.

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Morgan Heritage Africa x Jamaica ft. Stonebwoy & Diamond Platnumz

The song came along with a crispy visual shot in Jamaica and directed by Morgan Heritage, co-directed by Jordan Hoechlin.

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Morgan Heritage ft. Diamond Platnumz x Stonebwoy Africa x Jamaica Video

Morgan Heritage flew all the way to Ghana, West Africa to shoot the music video music video, directed by Jordan Hoechlin and Morgan Heritage, with Stonebwoy and Diamond Platnumz. On their way to Ghana Morgan Heritage also filmed some scenes in Cape Verde. Last time Morgan Heritage and Diamond released their first collaboration it garnered more than 1 Million YouTube views in 24 hours.

Watch and Enjoy Africa x Jamaica Video below!

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Bongo Flava act of Tanzanian heritage, Diamond Platnumz brings in the love as he collaborates with  Brooklyn reggae band, Morgan Heritage on this new tune titled Hallelujah.

Enjoy below and share your thoughts.

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