Nigerian music mogul Don Jazzy has officially welcomed a rising talent, LOVN, into the Mavin Records family, signalling the label’s continued commitment to nurturing the next generation of Afrobeats stars.

Announcing the signing on his official X page, Don Jazzy described LOVN as a “talented and hardworking artiste” whose consistent dedication has earned him a place in the Mavin Global roster.

The young singer is a product of the Mavin Academy, the label’s talent incubation platform designed to groom promising acts for the global stage.

Before joining Mavin, LOVN honed his craft on major talent shows, including Access The Stars and The Voice Nigeria, steadily building his performance experience and online presence. Don Jazzy praised the singer’s resilience and consistency, highlighting how he has “never stopped showing up,” despite the challenges of a crowded entertainment landscape.

Sharing the exciting news with his followers, Don Jazzy emphasized the importance of visibility and hard work in an era overflowing with content. In his own words:

“Like I told you guys 2 weeks ago. The Mavin academy is filled with so many future afrobeats superstars. Anytime I get the opportunity to talk to upcoming artists, I never fail to emphasize on the importance of actively showcasing your talent on social media platforms to be able to cut through all the various forms of content readily available for consumption.

LOVN is a typical example of a super talented artist that is ever ready to step up and put in the work. (You can go and verify) He has been on multiple talent shows like AccessTheStars and even TheVoice over the years and has never stopped showing up.

It is time for The Supreme Mavin Dynasty to take it from here. Pls help me welcome @ThisLovn to Mavin Global.”

With Mavin’s guidance, fans can expect LOVN to embark on an exciting new chapter, bringing fresh energy, talent, and creativity to the ever-growing Afrobeats scene.

Like I told you guys 2 weeks ago. The Mavin academy is filled with so many future afrobeats superstars. Anytime I get the opportunity to talk to upcoming artists, I never fail to emphasize on the importance of actively showcasing your talent on social media platforms to be able… pic.twitter.com/Y6lCIUYy56

— SUPREMOS 🤍🐘 (@DONJAZZY) November 27, 2025

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The announcement came through label boss Don Jazzy, who shared a touching backstory about how the young act first came onto his radar.

According to him, the journey started four years ago when a hopeful father sent in a demo from his then–17-year-old son. The message, unfortunately, got buried in his overflowing inbox.

But Cupid Fszn didn’t give up. He kept working, kept refining, and two years later, his talent finally caught the attention of the Mavin team.

Now 21, Cupid Fszn has spent the last couple of years at the Mavin Academy, the same talent incubator that helped shape stars like Rema, Ayra Starr, Magixx, and others. After excelling in the program, he’s now stepping out into the spotlight as Mavin’s latest signee.

Myth Era serves as the official introduction of Cupid Fszn to the world a project that captures his evolving sound and hints at the fresh energy he’s bringing to the label’s already rich roster.

With the EP now out, Mavin Records reinforces its reputation for discovering raw talent, grooming future stars, and continuing its influence on the next wave of African music.

 

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Nigerian music sensation Ayra Starr has officially joined the roster of Roc Nation, the entertainment powerhouse founded by global icon Jay-Z—a move that has sparked speculation about her status with Mavin Records.

However, despite the high-profile announcement, Ayra Starr remains signed to Mavin Records, one of Africa’s leading music labels. There is no departure from the Don Jazzy-led imprint.

The partnership with Roc Nation is reportedly a distribution and management deal, similar to arrangements made with other international stars like Megan Thee Stallion.

The deal is not a label switch, but a strategic move aimed at expanding Ayra Starr’s global footprint, particularly in the U.S. and European markets.

With Roc Nation’s backing, Ayra Starr is poised for more high-profile collaborations, brand partnerships, and wider international recognition, all while still being a central figure under the Mavin Records umbrella.

This development underscores her rising global influence and signals a new chapter in her journey as one of Africa’s most exciting exports.

Ayra Starr has joined Roc Nation officially pic.twitter.com/MGy5Jkbxeh

— 49th. (@the49thstreet) July 15, 2025

In other news, Ayra Starr continues her impressive global rise as her hit single Commas has officially been certified Gold in Canada.

The certification, granted by Music Canada, confirms that the track has surpassed 40,000 units sold, marking a significant milestone for the Rush hitmaker. This achievement marks Comas as her second single to attain Gold status in Canada, further reinforcing her growing international appeal.

Known for her genre-bending Afro-fusion sound and captivating vocals, Ayra Starr has been steadily gaining ground across the global music scene. With Commas, she adds yet another standout moment to her career, a track that has resonated far beyond the African continent.

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Nigerian Afrobeats rising star Magixx is set to make a major statement with his debut album, ‘I Dream in Color,’ dropping on February 28, 2025.

Taking to his social media page on Monday, February 10, 2025, the Mavin Records signee officially announced the highly anticipated project, which promises to highlight his signature style, artistic growth, and genre-blending versatility.

Known for delivering chart-topping hits and unforgettable collaborations, Magixx has steadily cemented his place as one of Afrobeats’ most exciting voices. ‘I Dream in Color’ is expected to be a dynamic fusion of Afrobeats, R&B, and soul, weaving together compelling storytelling, raw emotion, and infectious rhythms.

With the countdown to release day in full swing, anticipation is soaring. While specific features and track details remain under wraps, fans can expect a mix of solo performances and possible high-profile collaborations.

As the rollout continues, more surprises, sneak peeks, and tracklist reveals are likely on the way.

MY DEBUT ALBUM “I DREAM IN COLOR” OUT ON THE 28th OF FEBUARY 2025! 🧡🔮 pic.twitter.com/B4t7NssuRg

— Magixx (@Iam_Magixx) February 10, 2025

In other news, Magixx confidently expresses his ambition to become one of the world’s biggest artists, anticipating a future where he competes with global superstars like Drake and Kendrick Lamar.

In a recent interview with Chude, host Chude Jideonwo asked the Mavin singer if he felt any pressure from the music industry.

In response, the “Okay” crooner asserted his belief that he would achieve records far greater than anyone before him.

He mentioned that the pressure he currently faces is minimal compared to what he anticipates, envisioning a future where he vies with icons like Drake and Kendrick Lamar for the Grammys.

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Don Jazzy, the renowned music executive and founder of Mavin Records, has revealed Tega Oghenejobo, popularly known as Tega Mavin, as the new President and Chief Operating Officer (COO) of the label.

Announcing the promotion on social media, Don Jazzy commended Tega’s dedication and commitment to the brand. “I am thrilled to share Tega’s new role as President and COO of Mavin,” he wrote. “From the beginning, he’s shown unmatched leadership, helping to build teams, nurture talent, and ensure long-term success for our artists.”

As Mavin Records’ CEO, Don Jazzy expressed confidence in Tega’s expanded responsibilities. “Tega has been essential to Mavin’s achievements since its inception. His strategic insights and vision have greatly shaped our growth. His promotion to President and COO reflects his outstanding contributions, and I am excited to see how he’ll continue driving Mavin’s success forward,” Don Jazzy added.

 

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Tega’s promotion aligns with Mavin’s strategic plans for further expansion in the African music scene. With Tega at the forefront, fans and industry stakeholders anticipate groundbreaking achievements from the label.

A founding member of Mavin Records since 2012, Tega has played a crucial role in establishing the company as one of Africa’s leading music labels.

His leadership has fostered innovation and growth, reaching beyond the continent. His efforts have nurtured emerging talent and secured key partnerships, such as the recent collaboration with Universal Music Group.

Tega’s focus on operational excellence, team development, and expanding Mavin’s reach has solidified its status as a powerhouse in both African and international markets.

In his new role, Tega aims to strengthen Mavin’s global presence, build on its roster of talented artists, and push industry boundaries.

Reflecting on his promotion, Tega shared, “I’m deeply honored to take on this role during such a transformative time for Mavin. This milestone reflects the collective efforts of the Mavin team. With Universal Music Group’s strategic support, we’re set to elevate African music on the global stage and unlock new opportunities in entertainment.”

 

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Cynthia Morgan has launched a scathing attack on Mavin Records, the label founded by Don Jazzy, over concerns about Rema’s smoking habits.

Her criticism comes in response to recent images of Rema, a Mavin-signed artist, smoking. In an Instagram story that has been widely circulated online, Morgan expressed her outrage, saying, “If anything happens to that boy, I go find una office,” which translates to “If anything happens to that boy, I will come for your office.”

Her anger is directed at Mavin Records, which she accuses of failing to protect Rema’s well-being.

Morgan’s own history with Mavin Records adds context to her outburst. Formerly known as Cynthia Ikponmwen, she enjoyed a successful period with the label before alleging exploitation and unfair treatment. This personal experience may be fueling her current criticism.

Rema, known for his recent hits like “March am” and “Ozeba,” has a massive international fanbase. Morgan’s message underscores the health risks associated with smoking and highlights the potential dangers Rema faces.

As of now, Mavin Records has not publicly responded to Morgan’s accusations. It remains to be seen whether the label will address her concerns or downplay the controversy.

 

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Recall, Cynthia Morgan expressed her gratitude towards megastar Olamide for his generous gesture of gifting her one million naira, despite facing opposition from various quarters. Taking to her Instagram story on April 5, 2024, Morgan revealed the kind act, explaining that she had initially opted not to publicize the gift.

In the post, she said, “I told someone that Olamide sent me a million naira some months ago and the guy said that I shouldn’t put it out there because the money is too small. I had to stop talking to that guy because I no understand (although it was never my intention to put it out here), but that statement almost made me post it immediately” her post read.

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Music mogul Don Jazzy has taken to social media to mark the 12th year anniversary of Mavin Records, reflecting on the journey of the renowned Nigerian record label.

Through a series of video clips featuring both past and present signees, Don Jazzy highlighted the achievements of the label’s artists on various streaming platforms, showcasing their remarkable journey over the past decade.

Founded by Don Jazzy himself after his departure from Mo’Hits Records, MAVIN Records has emerged as one of the foremost players in the Nigerian music industry, boasting a roster of over ten talented artists, both past and present.

The label’s collaborative efforts have produced numerous chart-topping hits, including instant classics like “Dorobucci” and “Amina,” which have left an indelible mark on the music landscape.

MAVIN Records has served as a launchpad for several artists who have gone on to carve their own paths to stardom.

Notable talents such as Johnny Drille, Ayra Starr, Rema, Ladipoe, Crayon, and Bayanni have all flourished under the mentorship of Don Jazzy, showcasing their musical prowess and versatility.

Despite the departure of former members such as Tiwa Savage and Reekado Banks, who have maintained their relevance in the industry, MAVIN Records continues to thrive under Don Jazzy’s leadership.

Beyond his role as a record label boss and producer, Don Jazzy has also become a champion for upcoming artists, using his platform on social media to promote and showcase emerging talent.

His accessibility online has created invaluable opportunities for up and coming musicians to gain exposure and recognition.

 

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Today, May 8, 2024, Mavin Records celebrates 12 years as one of Africa’s most influential entertainment companies, marking the anniversary of legendary music producer Don Jazzy’s introduction of the world to Mavin Records.

From Mavin’s humble beginnings to its significant impact on the global music scene, the label has played a pivotal role in shaping Afrobeats as both an industry and a genre.

Established in 2012 by Don Jazzy, Mavin Records quickly became a beacon of creativity and talent in the African music landscape. Drawing inspiration from the legacy of the now-defunct Mo Hits Records, Don Jazzy’s forward-thinking vision propelled Mavin Records to unprecedented success.

Celebrating 12 years of Mavin excellence 👏🏽♥️ #MavinAt12 pic.twitter.com/v9BYuHWGJn

— Mavin (@MavinRecords) May 8, 2024

Throughout its 12-year journey, Mavin Records has provided a nurturing environment for some of Afrobeats’ most iconic artists, producers, and industry professionals. From early stars like Tiwa Savage, Wande Coal, and Korede Bello, to current talents such as Rema, Ayra Starr, Ladipoe, Johnny Drille, Crayon, Bayanni, Boy Spyce, Lifesize Teddy, and DJ Big N, the label has consistently showcased its ability to identify and cultivate exceptional talent.

In a commitment to inclusivity and supporting diverse creative expressions, Mavin Records expanded its roster in 2022 to include producers Andre Vibez, Jvxn, Prestige, and Sevn, as well as songwriters Mbryo and Milar.

Additionally, the label remains dedicated to nurturing the next generation of industry leaders through initiatives like the Mavin Future Five program, offering aspiring music professionals valuable hands-on experience and mentorship opportunities.

As Mavin Records continues to lead the charge in shaping the present and future of the music industry, its legacy as a driving force in Afrobeats remains unparalleled.

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Mavin Records and ChibyVerse have officially announced their collaboration to host what promises to be the grandest Easter Party yet.

In a joint statement, Mavin Records, renowned for nurturing some of the biggest names in Afrobeats, confirmed their partnership with ChibyVerse to orchestrate this historic event.

With Mavin Records recently cementing a fruitful alliance with Universal Music Group, their ambitions to dominate the music landscape in 2024 are evident. This surprise collaboration with ChibyVerse for Easter festivities serves as an exciting precursor to their upcoming endeavors.

While the lineup of performing artists for the event is yet to be confirmed, fans and music enthusiasts are buzzing with anticipation for what is anticipated to be a momentous occasion, signaling a new era for Mavin Records as they strive for greater heights.

Mavin & @TheChibyVerse; throwing the Biggest Easter Party Ever!

Friday, March 29th — we lit! pic.twitter.com/P5o2RzYHgU

— MAVIN (@MAVINRECORDS) February 27, 2024

Recall, Don Jazzy has finally spoken out following the news of Universal Music Group’s acquisition of a majority stake in his record label.

In a statement released by UMG on Monday, February 26th, 2024, it was disclosed that the deal is pending regulatory approval and is anticipated to be finalized by the end of Q3 2024.

Under the terms of the deal, Mavin founder and CEO Don Jazzy, along with COO Tega Oghenejobo, will continue to oversee the operations of the company.

Confirming the partnership with Universal Music Group, Don Jazzy expressed his excitement.

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This inaugural partnership had been hinted at by the CEO of Mavin Records, Don Jazzy some weeks back while addressing the rumour of the company’s sale and relationship with Kupanda who is still an investor at the company,

He said, “It is simple. We have investors, Kupanda Holdings, and they have been here for five years now, so dem go gona. “Obviously, a bunch of people are interested in investing in Mavin. If you have gold or diamonds, people will always patronise you. ”

With the commencement of this new partnership, it is expected  to understand what details have been presented so far and what they mean.

Everything To Know About Universal Music Group and Mavin Records Partnership

• The deal remains subject to regulatory approval and is expected to close by the end of the third quarter of 2024.
• The Mavin team’s full-service offering in Nigeria will be amplified through UMG’s global network of labels and businesses by the investment. Meaning, that Mavin will now operate as a foreign music label.
• Mavin will maintain autonomy over its strategy and future talent development. As part of the agreement, Don Jazzy and COO Tega Oghenejobo will continue leading the company – offering UMG the opportunity to partner with proven local executives and experienced A&R professionals.
• UGM and Mavin’s mission is anchored in two initiatives: Mavin’s Artist Academy, which trains new talent in music and performance skills and builds connections within the roster, and their executive leadership program, which seeks to develop the next generation of music industry talent in Africa.
• UMG sees this as an opportunity to increase its presence in Afrobeats and greater exposure to the fast-growing African market.
• TPG has fully exited the business, while Kupanda Capital will a remain minority investor and strategic adviser.
• Lastly, the actual percentage of the company acquired by UMG is yet to be made public, it is clear that UMG is a majority shareholder.

RELATED: Don Jazzy finally speaks out as Universal Music Group buys majority stake in Mavin Records.

RELATED: Rema’s ‘Calm Down’ named the biggest African single of 2023 on the IFPI charts.

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Universal Music Group (UMG)  has the announcement of a majority investment in Mavin Global pending regulatory approval.

It hopes to close the deal by the end of Q3 this year.

This was disclosed by music personality, Joey Akan in a tweet.

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Check below for ‘Okay‘ Lyrics by Magixx

‘Okay’ Lyrics by Magixx

You know mankind so wicked
Na why me tread carefully everyday
See as I dey mind my business
See say I dey mind my business
Only your mama wants you bigger
And when me dey for my darkest times
Nobody to check on me then
See as I dey grind for fitness

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