Nigerian sensational singer and songwriter Temilade Openiyi, popularly known as Tems, has secured another international deal.

In the last two months, the Nigerian vocalist has landed two foreign partnerships.

The vocalist, who had a successful 2021, is kicking off her 2022 with an agreement with worldwide sporting goods brand Reebok, less than two months after signing a deal with Tommy Hilfiger.

The imprint started a campaign titled “Life is Not a Spectator Sport” after announcing the contract on February 7th, 2022.

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Jide Osifeso, Nigerian creative director and Senior Director of Marketing Creative & Design, is directing the campaign, which is intended to motivate people to explore their hobbies, celebrate their individuality, and become active participants in the world around them.

A member of Tems‘ management confirmed the news on Twitter today, February 8, 2022, showing gratitude for the new deal.

He wrote:

Thank you Lord New deal alert @temsbaby x @Reebok

Aside from Tems, former American professional basketball player Allen Iverson, Venezuelan singer-songwriter, producer, and visual artist Arca, American singer Brent Faiyaz, British heavyweight rapper Ghetts and French-born American R& B and pop musician Lolo Zouai, are all part of the campaign.

Watch the video below:

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Aristokrat Records

Shot on location at the New Africa Shrine, the video was directed by Aristokrat Vision’s  in-house ace Director: Geezy.

The song, which sees the rapper, Ozone, directly his address his “future destiny”, is represented visually by depicting  the struggle faced by ordinary people who strive hard to be achievers in their day to day lives.

It depicts Ozone as the voice who constantly admonishes and encourages:
“whatever happens happens…

DOWNLOAD VIDEO: Ozone ft. Lolo – Destiny

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