Under the agreement, GAC will become the Official Automotive Partner of Chelsea’s men’s team, bringing the Premier League club and the rapidly expanding car manufacturer together in a new international commercial relationship.

The partnership will see both brands work together to engage Chelsea’s huge worldwide fanbase while giving GAC another platform to showcase its growing automotive business to football supporters across different markets.

For Chelsea, the deal represents another step in the club’s efforts to expand its global commercial footprint. The London side has continued to attract international brands looking to connect with its large and diverse audience.

GAC, meanwhile, has been steadily increasing its presence outside its home market as it pushes further into international territories. Its association with one of the biggest clubs in English football provides another opportunity to strengthen that global visibility.

The partnership brings together two brands with ambitions that extend well beyond their traditional markets. Chelsea offer a worldwide football audience, while GAC brings its growing presence and ambitions within the automotive industry.

As the two organisations begin working together, the partnership is expected to create opportunities for fan engagement and brand activations across multiple markets.

The agreement also reflects the increasingly close relationship between football and the automotive industry, with leading car manufacturers continuing to use partnerships with elite clubs as a way of reaching millions of supporters around the world.

Two global brands. One shared drive. 🔵🤝

We’re proud to welcome @GAC_MOTOR as Official Automotive Partner of the Chelsea FC men’s team.

— Chelsea FC (@ChelseaFC) October 8, 2026

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