• Drake is the highest-selling rapper globally, ahead of Kendrick Lamar, Eminem

Canadian rap superstar Drake continues his decade-long reign over the global hip-hop scene as he has been officially named the highest-selling rapper of 2024 by the International Federation of the Phonographic Industry (IFPI).

Drake secured the No. 2 spot on the global artist ranking list, finishing behind Taylor Swift, who claimed the top position for the third consecutive year and the fifth time overall.

This marks Drake’s 10th appearance in the IFPI’s top 10 rankings, further solidifying his position as the most commercially successful rapper of the 21st century.

#1 @taylorswift13

At No. 1 for an unprecedented third year running after another record-breaking year following the Eras Tour and subsequent album drop it’s the first ever 5x Global Artist Chart winner, US pop megastar Taylor Swift. Congrats!@taylornation13 #GlobalArtistChart pic.twitter.com/LyNaHopXqU

— IFPI (@IFPI_org) February 18, 2025

2024 was a landmark year in hip-hop, largely defined by the intense rivalry between Drake and Kendrick Lamar. Their high-profile diss battle dominated the rap landscape, culminating in Kendrick Lamar’s hit “Not Like Us”, which became the biggest song of the feud and earned five awards at the 67th Grammys.

Despite Drake’s dominance in sales, Kendrick Lamar also had a major year, ranking No. 9 on IFPI’s list—the second time he has ever made the top 10 (the first being in 2017, when ‘DAMN.’ propelled him to No. 4).

His surprise November 2024 album GNX was well received, and his record-breaking Super Bowl Halftime Show cemented his legendary status.

Unlike previous years, Drake had a relatively quiet 2024, releasing only four songs as part of his ‘100 Gigs’ collection and making a few guest appearances with 4Batz, Gordo, and Camila Cabello.

Yet, his massive streaming numbers and catalog longevity still propelled him to the No. 2 global artist ranking—a testament to his unmatched influence and dominance in the hip-hop industry.

Joining Drake in the top 10 rappers were:
– Eminem at No. 8
– Kendrick Lamar at No. 9

Drake’s continued commercial success, even in a year without an album, reinforces Billboard’s ranking of him as the biggest rapper of the 21st century.

His ability to outstream and outsell artists with fresh releases is a testament to his global appeal and longevity.

As 2025 unfolds, all eyes will be on Drake to see how he responds to Kendrick Lamar’s massive year and whether he will return with a full album to reclaim the No. 1 spot.

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Taylor Swift, a 14-time Grammy winner, has been named the top artist of the 21st century by Billboard. Over the past two decades, the music industry has undergone a remarkable transformation, shifting from CD sales to digital downloads and now to the streaming era.

Throughout this period, American music has witnessed the rise and dominance of multiple superstars across various genres.

Among them, Taylor Swift has stood out as the best-selling and most-awarded artist of her generation. Billboard’s announcement cements her status as the defining artist of the 21st century.

Swift topped Billboard’s list, which evaluates the chart performance of all artists since 2000. Her unparalleled success places her ahead of other notable acts and underscores her influence as the most commercial and celebrated artist of the past two decades.

Other Notable Artists on the List

No. 2: Drake
The Canadian megastar is recognized as the top rapper of the 21st century, thanks to his consistent release of chart-topping hits. With 13 No. 1 songs, he ties with the late Michael Jackson for third place on the all-time list.

No. 3: Rihanna
Despite stepping away from music in recent years, Rihanna ranks third. Her achievements include 14 No. 1 songs, which place her third on the all-time list for the most No. 1 hits.

No. 4: Post Malone
Post Malone’s success comes from his record-setting 10 RIAA diamond-certified songs, making him the artist with the most diamond certifications.

No. 5: Eminem
Hip-hop legend Eminem secures fifth place, thanks to his longevity and status as one of the century’s best-selling artists.

Rounding out the top 10 are:
No. 6: Beyoncé
No. 7: The Weeknd
No. 8: Justin Bieber
No. 9: Bruno Mars
No. 10: Usher

This recognition by Billboard highlights the incredible talent and impact of these artists who have shaped the soundscape of the 21st century.

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The nominees for the highly anticipated 2024 MTV Europe Music Awards (EMAs) have been unveiled, with the ceremony set to take place in Manchester for the first time.

The event will occur at the new Co-op Live arena on Sunday, November 10, and will be broadcast live around the globe.

Leading the nominations is Taylor Swift, who has garnered seven nods, including “Best Artist,” “Best Video,” “Best Pop,” and “Biggest Fans.”

Following her are Ariana Grande, Billie Eilish, Charli XCX, and Sabrina Carpenter, each with five nominations across categories such as “Best Song,” “Best Video,” and “Best Artist.”

In the African category, Ayra Starr and Tyla stand out with nominations in several prominent award categories, showcasing their significant impact in the music scene.

Here are the nominees below:

BEST SONG

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American rap icon Dwayne Michael Carter, Jr., better known as Lil Wayne, has finally broken his silence regarding his absence from the highly anticipated 2025 Super Bowl halftime show.

The rapper, who hails from New Orleans, admitted that being overlooked for the performance was a significant disappointment.

The Super Bowl halftime show is one of the biggest cultural stages in the world, having featured stars like Dr. Dre, Snoop Dogg, Beyoncé, Shakira, Rihanna, and Eminem in past years.

With the upcoming Super Bowl set for February 9, 2025, in New Orleans for the 11th time, many fans had expected Lil Wayne to headline the show in his hometown.

However, the NFL chose Compton rapper Kendrick Lamar as the main performer, sparking surprise and disappointment among fans and celebrities alike.

On Friday the 13th, Lil Wayne took to Instagram to address the situation in a heartfelt video. He expressed his feelings about the missed opportunity, acknowledging the significance of the Super Bowl stage, especially in his hometown.

Fans had long anticipated seeing Lil Wayne take on the prestigious platform, given his massive influence in hip-hop and the city’s deep connection to the NFL.

Lil Wayne said: “First of all, I want to say forgive me for the delay. I had to get strength enough to do this without breaking. I’ma say thank you to every voice, every opinion, all the care, love and support out there. Your words turned into arms and held me up when I tried to fall back”

Speaking about how hurt he is about the whole situation, he went on to say:

“That hurt. It hurt a lot, I blame myself for not being mentally prepared for a let-down, and for just automatically putting myself mentally in that position like somebody told me that was my position. I thought there was nothing better than that spot and that stage and that platform in my city. So it hurt a whole lot.”

The rapper went on to thank his fans and assure them that he is working on himself. He said:

“It made me feel like s–t for not getting this opportunity, and when I felt like s–t, y’all reminded me that I ain’t s–t without y’all. That’s an amazing reality.

I let all of y’all down by not getting that opportunity. But I’m working on me, and I’m working.”

 

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The decision to feature Kendrick Lamar over Lil Wayne for the 2025 Super Bowl halftime show has sparked widespread discussion, particularly following Lamar’s public feud with Lil Wayne’s protégé, Drake.

Their conflict, marked by diss tracks, culminated in the hit song “They Not Like Us,” which remains one of the biggest hip-hop anthems today.

This backdrop of rivalry has intensified the debate, with many fans questioning why Lil Wayne was passed over for the prestigious performance in his hometown.

Support for Lil Wayne has poured in from key figures in the industry, including Nicki Minaj, Birdman, and Juvenile.

Some have even directed criticism toward rapper and business mogul JAY-Z, whose company Roc Nation co-produces the Super Bowl halftime show, suggesting that there may be underlying politics at play.

Despite this outcry, some critics have pointed to Lil Wayne’s recent performances as a possible factor for his exclusion from the lineup, speculating that his live shows may not have met the high-energy expectations required for such a grand stage.

This decision has left many of Lil Wayne’s supporters disappointed, as they believe his cultural and musical contributions, particularly in New Orleans, would have made him an ideal headliner for the event.

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Here is the full list of winners from the recently concluded 2024 MTV Video Music Awards, hosted by Megan Thee Stallion.

Sabrina Carpenter took home the Moon Person for Song of the Year, while Chappell Roan was crowned Best New Artist. Other notable winners included SZA, Eminem, Lenny Kravitz, Blackpink’s Lisa, and Tyla. Taylor Swift, who led the nominations with 12, emerged as the biggest winner of the night, securing seven awards, including the coveted Video of the Year for her hit “Fortnight,” featuring Post Malone.

The event, which aired live from New York’s UBS Arena, also featured a performance by host Megan Thee Stallion, adding to the night’s excitement.

Here are the MTV VMA 2024 Award winners

• Video of the Year — Taylor Swift & Post Malone

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The prestigious MTV Video Music Awards (VMAs) is gearing up for another electrifying edition on September 11, 2024, at 1:00 am WAT, live from the UBS Arena in New York, USA and the nominees are in.

Pop sensation Taylor Swift tops the list with an impressive 10 nominations, solidifying her reign as a music industry icon. Close on her heels is rapper Post Malone with nine nods, including eight for his collaboration with Swift and one for his hit single “I Had Some Help” featuring Morgan Wallen.

Ariana Grande, Eminem, and Sabrina Carpenter follow with six nominations each, while Megan Thee Stallion and SZA trail with five nods each. LISA, Olivia Rodrigo, and Teddy Swims round out the list with four nominations each.

But it’s not just about the stars – fans get to have their say too! Beginning today, you can vote online for your favorite nominees across 15 categories until Friday, August 30. Make your voice heard and help crown the next VMA winners!

Mark your calendars for September 11 and get ready to witness the biggest names in music come together for an unforgettable night of glamour, excitement, and celebration of the best in the music video medium.

Here’s the complete list of 2024 VMAs nominees:

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Nigerian hip-hop artist Odumodublvck has disclosed his ability to rap in a hardcore style reminiscent of American star Eminem. However, he has opted to tailor his lyrics for broader comprehension among Nigerian fans.

In a recent podcast interview, OdumoduBlvck elaborated on his decision, stating that the predominant preference for melodic music in Nigeria influenced his choice to simplify his rap style. He aimed to widen his appeal and attain commercial success by catering to the prevailing taste of the audience.

Expressing his aspiration to inject more dynamism into Nigerian rap, OdumoduBlvck drew parallels to Wizkid’s impact on revolutionizing R&B in the country, underscoring his commitment to evolving the genre within the Nigerian music landscape.

Odumodublvck stated, “Some Nigerians did pure rap but they didn’t make it exciting for people to gravitate towards it. People said my rap sounds like nursery school rhymes. I dumbed it down so I can sell these records, so you don’t have to think twice. When you listen to my rap, if you understand the lingo you get it once. You don’t have to go to any dictionary. It’s not hardcore rap. It’s easy. I’ve made it exciting. Just like Wizkid, I want to make my rap sweet and exciting”.

He expressed that some hip-hop artists made pure rap but it wasn’t exciting. He said, “Some Nigerians did pure rap but they didn’t make it exciting for people to gravitate towards it”

While Odumodublvck acknowledges his capacity to deliver hardcore rap akin to Eminem’s, he also recognizes the limitations of such a style within the Nigerian music scene. He understands that his audience tends to gravitate towards rap that is more straightforward and relatable than intricate and complex.

In light of this understanding, Odumodublvck has made a conscious decision to adapt his rap style to align with the preferences of his Nigerian audience. By simplifying his lyrics and focusing on themes that resonate with his listeners, he aims to ensure his music connects more deeply with his fanbase and enjoys greater acceptance within the Nigerian rap community.

 

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Nasty C, the South African hip-hop sensation, recently made a bold statement, asserting that he considers himself on the same level as American rap legends like Eminem and Jay-Z.

During an interview with Dream Media SA, the ‘Zulu Man With Some Power’ artist compared himself to other iconic figures in the world of hip-hop, including Drake, Kendrick Lamar, and J. Cole.

He expressed his belief that he has no competition within South Africa’s hip-hop scene and confidently claimed that he can go “toe to toe with any rapper in the world.”

The 26-year-old rapper firmly stated that his only true competition comes from American hip-hop superstars, and he is convinced that no other rapper can outshine him. Nasty C’s confidence in his abilities and stature in the global hip-hop scene is evident in his remarks.

Nasty said, “I’m not saying I’m the best rapper in South Africa. But I don’t see anyone who can really defeat me in a rap battle.

“I can go toe to toe with any rapper in the world. I’m in competition with Eminem, Drake, J. Cole, Jay Z and Kendrick. I’m not saying I’m the best rapper in the world. But no rapper can outshine me.”

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American rapper, songwriter, and record producer Marshall Bruce Mathers III, known professionally as Eminem has made history to become the most streamed YouTube hip-hop artist in March 2023, after bagging over 423 million views.

Even after spending decades in the industry, Eminem is still the most streamed hip-hop artist on YouTube as of March 2023, according to data provided by the well-known Twitter page Daily Loud.

The report noted that the legendary star was sitting at number one with 423 million views.

Following closely behind Eminem was Grammy Award-winning Canadian rapper Drake with 217 million views, and Youngboy was at number three with 175 million views.

Eminem had the most YouTube views in March with 423 Million pic.twitter.com/cBwFLrZU1l

— Daily Loud (@DailyLoud) April 5, 2023

Recall, The most popular artist on Spotify right now is the hip-hop musician Eminem. Eminem surpassed Drake to become the rapper with the most monthly listeners on the Spotify streaming platform this month, with more people listening to his streaming catalog than Drake.

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American rapper Micheal Ray Stevenson, known professionally as Tyga has declared that Nicki Minaj is the “Best Female Rapper Of All Time.”

Only a few days after claiming that Lil Wayne and Eminem were the GOATs to beat, he returned to Twitter to praise the “Red Ruby Da Sleeze” vocalist as the greatest female rapper of all time.

“Nicki is the greatest female rapper ever; no one comes close!” Tyga was tweeted before she explained why. “World play , zingers , conveyance, pockets , beat choice, innovativeness. Inflictions.”

He added that Doja Cat, his collaborator on “Freaky Deaky,” “is a pretty amazing rapper too,” in his compliments.

The former Young Money labelmates have worked together on several songs, including “Dip” from 2018 and “BedRock” from 2009.

Nicki is the best female rapper of all time no one comes close! World play , punchlines , delivery, pockets , beat selection, creativity. Inflictions.

— T-Raww (@Tyga) March 29, 2023

RELATED:

• Tyga Reveals The Best Rappers Of All Time
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• Ed Sheeran reveals why Jay-Z politely declined the “Shape of You” feature.

Doja is a really good rapper too..

— T-Raww (@Tyga) March 29, 2023

The “Bang Bang” hitmaker continues to be praised by her Young Money family, which includes Wayne and Birdman. On Billboard’s list of the 50 Greatest Rappers of All Time, she recently made it into the top 10.

Since the release of his Chris Brown collaboration “Nasty” last year, Tyga has been showing his peers random affection. He ranked Lil Wayne and Eminem among the greatest rappers of all time just this past week.

“The greatest rappers of all time are Eminem and Lil Wayne!” He tweeted, “Word play that is lyrical, delivery, flow, pockets, originality, rawness, intention, clarity, and influence on a generation”

Lil Wayne & Eminem are the best rappers of all time! Lyrical word play , delivery, flow ,pockets, originality , raw, intentional , clarity, generational influence.

— T-Raww (@Tyga) March 24, 2023

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American rapper Micheal Ray Stevenson, known professionally as Tyga has weighed in on the debate over Billboard’s 50 Greatest Rappers Of All Time List, bestowing the GOAT title on the two rap icons.

The rapper revealed The Greatest Rappers Of All Time on his social media page on Friday, March 24, 2023, and discussed what makes them the best to have ever done it.

He declares Lil Wayne and Eminem the greatest rappers of all time.

“Lil Wayne & Eminem are the best rappers of all time!” he tweeted. “Lyrical word play, delivery, flow ,pockets, originality , raw, intentional , clarity, generational influence.”

RELATED:

• Tyga Dragged Out of Floyd Mayweather’s Party, Pulls Out Gun
• Adele plans concert film, extends Las Vegas residency
• Drake reveals his ideal woman in a new song snippet

Lil Wayne & Eminem are the best rappers of all time! Lyrical word play , delivery, flow ,pockets, originality , raw, intentional , clarity, generational influence.

— T-Raww (@Tyga) March 24, 2023

On Billboard’s contentious list of the Top 50 Greatest Rappers of All Time, Weezy and Eminem both placed in the top 10, with Wayne at No. 7 and Eminem at No. 5.

“Wayne helped me grow into this person and really just inspired me and mentored me through the years,” Tyga once told Apple Music. “He signed me when I was 17. I was over there when he was doing Carter III so, that whole process, I had somebody to look [up] to as far as like, this is how I should do it.”

Wayne reacted to his placement on the list. “I will tell you that I am a motherfu**ing 1. Everybody whose names you named, they also know I’m number one. Go ask ’em. They know what it is,” he told Apple Music.

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The most popular artist on Spotify right now is the hip-hop musician Eminem. Eminem surpassed Drake to become the rapper with the most monthly listeners on the Spotify streaming platform this month, with more people listening to his streaming catalog than Drake.

For the first time in his career, the Detroit Rapper has overtaken Drake to attain this milestone. With Eminem having a few thousand more listeners than the Toronto rap sensation, both artists presently have over 68.5 million monthly listeners.

Given that he hasn’t put out an album in more than three years, this is an amazing accomplishment for the rapper from Lose Yourself.

The number of monthly listeners to Eminem’s music on Spotify is rapidly rising. While the music was still sold in tangible form, Eminem set a Guinness World Record by selling The “Marshall Mathers” LP faster than any other hip-hop album in history.

With “Not Afraid” from the Recovery album, Eminem became the first artist to ever sell 1 million downloads during the digital era, and now Slim Shady is dominating the streaming era.

RELATED:

• Drake confirms “It’s All A Blur” Tour With 21 Savage
• Burna Boy, Ayra Starr to join Drake & J. Cole to headline 2023 Dreamville Festival
• Eminem’s “Mockingbird” hits 1 Billion Streams On Spotify

Marshall Mathers has just hit 68.55 million monthly listeners, surpassing Drake with 68.55 million.

He is currently 7th most streamed artist in Spotify history with more than 33.5 billion streams in total. The only rap artist that is ahead of him is Drake with a massive 55 billion streams.

Eminem presently has six singles with over one billion streams, 67 songs with over 100 million streams, 229 songs with over 10 million streams, and 268 songs with more than one million streams.

Most monthly listeners by rapper

1. Eminem – 68.55 million
2. Drake – 68.55 million
3. Bad Bunny – 64.1 million
4. 21 Savage – 61.0 million
5. Kanye West – 52.2 million

.@Eminem (68,558,427) has now surpassed @Drizzy (Drake)(68,553,088) to become the Rapper with the most Monthly Listeners on @Spotify. pic.twitter.com/LInvPs7auS

— EminemData (@EminemData) March 13, 2023

Eminem is the first rapper to ever hold the top spot on Spotify, and the first rapper whose career began in the 1990s. With approximately 1.7 billion listens, Eminem’s Grammy and Oscar-winning classic single “Lose Yourself” is the most streamed song on Spotify.

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