The first-ever FIFA World Cup music video shot during the competition for the theme song “The World Is Yours To Take,” has been released by International Breweries Plc’s Budweiser, the King of Beers and Official Sponsor of the 2022 FIFA World Cup.

Ebuka Obi Uchendu, Ozo, and Jimmie are among the Nigerian brand ambassadors for Budweiser who appear in the unique video, which also stars American rapper, musician, and songwriter Lil Baby.

The video also includes some of the freshly crowned world champions, Argentina’s, most iconic moments throughout the exhilarating competition in Qatar, including the occasion when they hoisted their third FIFA World Cup trophy.

As celebrations continue to take place in various cities across Argentina throughout the holiday season, fans will be invited to enjoy limited-edition Budweiser FIFA World Cup packs.

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Marketing Director, International Breweries Plc, Tolulope Adedeji, who expressed delight at the tournament’s success said, “We are glad we could put Nigeria on the global stage even though we did not qualify.

Budweiser Nigeria sent some lucky winners to Doha, Qatar to experience the world cup. We also, got our influencers to experience Qatar and share the experiences with hundreds of thousands of consumers online. We had Nigeria featured in our global ‘Yours to take’ TVC that aired globally.”

“Lastly, we had some of our Nigerian influencers feature in the Budweiser Yours to take Celebration music video.  This is the first World cup music video filmed in a world cup city during the games so we are elated that Nigeria had a place here. We are proud of our investment and commitment to global football for our consumers delight and look forward to Nigeria playing in the next world cup,” Adedeji added.

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