In a recent interview with comedian and actor Broda Shaggi at the launch of his new Puma collection, Davido shared insights into his fashion choices and upcoming album.

The award-winning artist described his fourth album, ‘Timeless,’ as his best work to date.

When asked about his fashion influences, the Grammy-nominated singer revealed his love for urban fashion while also adapting his style based on the occasion. “People say I dress like a rapper because I love urban fashion. I like to keep it comfortable with T-shirts, jeans, and sneakers. But when it’s time to collect money, you’ll see me in a suit. Sometimes, I rock Agbada too,” Davido explained.

Regarding which album he considers his best, Davido gave that recognition to his groundbreaking fourth project, “Timeless.’ Released on March 31, 2023, the album achieved immense success, breaking first-day and first-week streaming records on platforms such as Spotify Nigeria, Audiomack, Boomplay, and YouTube.

‘Timeless‘ also earned a Grammy nomination for Best Global Album, featuring hit tracks like “Unavailable” with Musa Keys, which received a Grammy nomination for Best African Song Performance, and “Feel,” which was nominated for Best Global Song Performance.

During the interview, Davido hinted that his next album will surpass ‘Timeless,’ a claim he had previously made while hosting American content creator Kai Cenat earlier this year.

His much-anticipated upcoming album is expected to kick off with a collaboration featuring Jamaican star YG Marley.

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Popular Nigerian skit maker turned singer, Michael Nasiru Lawal, widely known as Nasboi, hosted a lavish cocktail party to celebrate his hit track “Umbrella,” featuring Wande Coal. The star-studded event took place in Lagos on Sunday, January 7, 2024, and garnered attention as videos from the party surfaced online.

The gathering boasted a celebrity lineup, with notable figures such as rappers Falz and Skales, comedian Bovi, singer Paul Okoye with his partner Ivy Ifeoma, and skit makers Lasisi Elenu, MC Lively, and Broda Shaggy in attendance.

Lasisi, capturing a moment on the red carpet, expressed his excitement in the caption, “Pulled Up at the Biggest Umbrella Cocktail Party for none other than @iamnasboi. Baba no loud am.”

 

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Nasboi shared pictures and a brief moment from the party on his Instagram page, expressing gratitude to all attendees and his team with the caption, “No Words. Thank you.”

 

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The party featured clips of attendees arriving with their umbrellas, adding a unique touch to the celebration. Nasboi’s track “Umbrella” gained significant attention, with several A-list celebrities showcasing their vibe to the music in various videos.

 

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Feel free to sing along to ‘Ijo Loka‘ Lyrics by Broda Shaggi Feat. Pasuma

‘Ijo Loka’ Lyrics by Broda Shaggi Feat. Pasuma

Pasuma Wonder
Broda Shaggi
It is time to dancia
Are you ready
Are you ready to dance
Are you ready to move
Shaggi, Paso tigbejo kan de
Oya dance to the rhythm of music
Ijo loka Leyi o
No go dey tell me say you don tire
9:30 party sin lo nigboro
Awon omo summer body teba riwon no go fold
Awon omo get inside no dey come through for my show

Ijo Loka leyi o
Le le, le le le le
Le le, le le le le
Sho le jojo loka
Le le, le le le le
Oya kowo soke
Le le, le le le le
Ijo Loka leyi o
Le le, le le le le

Otun wa ni ba Wasi o
Baba Baraka o Paso
Paso pelu Shaggi o
Eleyi Tun yato o
Ijo Loka o lapeyi o Wese
Wa mowo kan Sibadi
Wa mowo kan segbe o
Mushin connect o,
Paso Wonder Eh ah
Moti loluwa o
Le le
Okay mi bale
Le le
Le le
Bawonkan base komo Won a te
Bawonkan base komo Won a te si
Brodashaggi o featuring Pasuma oo
Ijo loka eh ah
Gbo…Bawonkan base komo Won a te
Bawonkan base komo Won a te si

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50 years of running the NYSC scheme has been one of the most taskings, yet profiting duties of the Federal Government of Nigeria. As stated on their website; “the NYSC scheme was created in a bid to reconstruct, reconcile and rebuild the country after the Nigerian Civil war. The unfortunate antecedents in our national history gave impetus to the establishment of the National Youth Service Corps by decree No.24 of 22nd May 1973 which stated that the NYSC is being established “for the development of common ties among the youth of Nigeria and the promotion of national unity.”

And as solid children of the soil, Mp3bullet has put a list of 10 Nigerian artists who have served their father’s land, having completed their tertiary education.

Davido

In 2018, Davido stormed the NYSC Lagos Camp to take up the clarion call of youth service, having completed his Bsc programme at Babcock University.

Frankly, it was a time to be in Lagos as he thrilled fans and fellow coppers at the orientation camp with a stunning performance –  making it a memorable and remarkable day.

L.A.X

Born in Lagos and finished Turkish International School, L.A.X served his father’s land in 2016/2017. He bagged his Masters from University of Manchester, United Kingdom and he is known for the hit song, Caro which he was featured by Wizkid.

Zlatan Ibile

On the 18th of February, 2921, rapper and singer Zlatan surprised many as he shared a photo of himself in his khaki after completing the one-year service. The shock was welcomed with congratulatory remarks from fans and social media tweeps.

However, Zlatan did not disclose the school he finished in and the state he served.

Kizz Daniel

In 2018, Kizz Daniel took to his social media page to share a throwback photo of his service time and this sparked reactions from netizens.

The singer graduated from the Federal University of Agriculture Abeokuta in 2013, with a degree in Water Resources Management.

Laycon

Rapper, Laycon won the Big Brother Naija season 5 reality Tv contest in 2020 and currently works as the youth ambassador of Ogun State. During his time in the show, a throwback video and picture of the singer during his service year surfaced online and it got peeps talking.

In 2012, he got admitted to study philosophy at the University of Lagos and graduated in 2016 with a second-class upper degree.

Chinko Ekun

After graduating from the prestigious Obafemi Awolowo University (OAU) with a degree in law, Chinko Ekun then did his service in Lagos.

He shared pictures of himself and the completion of his certificate.

Falz 

He studied law at the University of Reading in the United Kingdom in 2010 and moved back to Nigeria to attend Nigerian Law School Abuja and was called to bar in February 2012. He served in 2011 and shared a throwback of this clarion moment a few years back.

Mayorkun

In 2020, the Mayor of Lagos shared a throwback picture of his service year on his Twitter page. Reports had it that the singer served in Anambra State in 2014.

He bagged a degree in accounting from the University of Lagos and was in a banking job before he was discovered in 2016.

Adekunle Gold

He holds a Higher National Diploma in Arts and Design from Lagos State Polytechnic. In 2018, he shared a throwback picture of his time during service.

Broda Shaggi

Instagram comedian and artiste, Broda Shaggi stormed the orientation camp in 2018 with Davido. He studied  Creative Arts at the University of Lagos. He shared a picture after completing the programme.

NYSC @ 50: 10 Nigerian Artists Who Have Served Their Nation

• Davido
• L.A.X
• Zlatan Ibile
• Kizz Daniel
• Adekunle Gold
• Laycon
• Chinko Ekun
• Falz 
• Mayorkun
• Broda Shaggi

RELATED

• Top 10 Nigerian Female Artistes With The Hottest Sex Appeal In Q1 2023
• Top music features that proves Kizz Daniel is the king of collaborations
• Top trending Nigerian songs in April 2023

This post appeared first on Mp3bullet.ng... Read Original post on NYSC @ 50: 10 Nigerian Artists Who Have Served Their Father’s Land.

A beautiful video that has gone viral shows comedian and actor Broda Shaggi paying a friendly visit to renowned musician Davido.

The DMW boss was thrilled to meet Shaggi and was quite excited when the content producer arrived at his house in the United Kingdom.

Davido was seen in the viral video appearing ecstatic to meet Shaggi as both entertainers leaped in the air to greet one other while doing the renowned Shaggi dance move.

Shaggi and Davido cordially greeted one other after the dance welcome and exchanged pleasantries.

The video resurfaced only days after Davido returned to social media and revealed the official release date for his fourth studio album, “Timeless.”

RELATED:

• Pastor Tobi Adegboyega share snippet of intro of Davido’s incoming album
• E Choke! Davido reportedly acquires customized Lamborghini car worth N900M
• Joey Akan shares how Davido helped him in the early stages of his career.

Watch the video below:

Davido and Broda Shaggi ❤️ pic.twitter.com/XCzIdFxgud

— Afrobeatsglobal (@Afrobeatzglobal) March 23, 2023

In the meantime, Davido has revealed that his long-awaited fourth album would be published on March 31, 2023.

On March 21st, 2023, he announced this on his Instagram account.

In an announcement video, Davido discussed the events of the previous year as well as the process that went into creating the album.

In the caption, the singer referenced the popular scripture, Ecclesiastes 3 and appreciated fans for their love and support during his most trying time.

Captioning the video, he wrote;

“There is a time for everything. A time to Grieve and a time to Heal. A time to Laugh and a time to Dance. A time to Speak and A time for Silence. Thank you to everyone out there for your love and support that has held me down. All the love and messages while I was away, the gifts sent, the concerts you all threw! I appreciate it all. Today, I want to remind you all that what is now Timeless, was once new. It’s time for new. My next album TIMELESS is here, March 31st. Pre-save link in bio”

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Tiwatope Savage, better known by her stage name Tiwa Savage, recently posted a WhatsApp message legendary comedian Broda Shaggi sent to her over her recent single, “Stamina‘.

Interestingly, Tiwa Savage collaborated with Young Jonn and Ayra Starr on the song “Stamina,” which is a new single. Broda Shaggi, who was taken by the song, slipped into the singer’s DM and praised her.

Broda Shaggi addressed the mother of one initially with words before recording a voice message.

The skit maker stated that the song has been playing repeatedly at his house and expressed confidence that it will be a smash. Everyone has been anticipating such a combination, claims Broda Shaggi.

Without a doubt, Tiwa Savage does not appear to be slowing down. The Afrobeats queen remixed Spryo’s popular song “Who’s Your Guy” a few days ago, and now she is back with another explosive track in association with up-and-coming artists like Ayra Starr and Young John.

RELATED:

• 6 Major Times Tiwa Savage delivered on song remixes
• Why Tiwa Savage deserves her Flowers

In the meantime, Tiwa Savage visited Atlanta-based blogger and Nigerian influencer Tunde Ednut at his house.

Tiwa arrived at the residence to cheers from her host, as shown in a video the influencer shared.

He said;

“Ladies and Gentlemen, Welcome to my house, Tiwa Savage.”

The ‘Somebody’s Son‘ hitmaker, for her part, flushed profusely and responded to the warm greeting by mentioning Tunde’s name.

Tunde was seen in the video cooking a beautiful dinner for Tiwa and others while the vocalist delighted herself by dancing to her verse on the remix of Spyro’s famous single, Who’s Your Guy.

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Blaqbonez has confirmed the second edition of his ‘Breaking The Yoke Of Love‘ crusade, following the success of the first one in February 2022.

He made this announcement on his social media accounts on Thursday night.

In keeping with the timeline from the previous year, Blaqbonez will hold the campaign on February 10, 2023, only four days before Valentine’s Day.

According to his announcement on his social media platforms, the crusade would take place at the Good Beach.

 

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A post shared by Emeka The Stallion ???? (@blaqbonez)

RELATED:

• Blaqbonez says having a relationship won’t stop him from Sleeping With Others
• How Blaqbonez integrates PR and artistic ability

The first edition of the crusade which was themed around the concept of a ministerial crusade, and was held at the Muri Okunola Park featured guest appearances from artists like BNXN, Bella Shmurda, CKay, Falz, Broda Shaggi, Ric Hassani, M.I, Oxlade, Laycon.

He sold out the show and was so appreciative of the love and support from his fans.

The artist has repeatedly shown the world that he is against love, and his debut album’s title, “Sex Over Love,” makes that clear.

Filling the pack adequately, Blaqbonez also mesmerised his fans with energetic performances from his catalogue.

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Nigerian Afrobeat singer and songwriter Michael Adebayo Olayinka, popularly known as Ruger, has revealed how D Prince helped him and sponsored his first recording session.

The singer made this known in a guest appearance on Clout Africa’s Clout Talk, which was hosted by comedian Broda Shaggi.

Since the majority of his recordings on his Instagram profile were just freestyles, a fan enquired as to whether he had ever recorded tunes before being noticed by the head of Jonzing Records.

RELATED:

• BNXN viciously drags Ruger over his comments comparing them
• With BNXN (Buju) and Ruger trending, Nigerians on Twitter are not having it easy.
• Ruger vs Bnxn (Buju): Who’s a better musician?
• Ruger reveals the reason behind the eyepatch on his left eye.

Ruger asserted that due to a lack of funding, he had never had any songs produced before being signed to Jonzing World.

According to the “Bounce” crooner, he was employed at Computer Village at the time and just scraping by.

Watch the video below:

"My first ever studio session was with D'Prince"

– Ruger pic.twitter.com/IkIcBfnsv7

— 🐬 @𝗼𝗻𝗲𝗷𝗼𝗯𝗹𝗲𝘀𝘀𝗯𝗼𝘆 (@OneJoblessBoy) July 26, 2022

This post appeared first on Mp3bullet.ng... Read Original post on Ruger reveals how D Prince funded his first recording session..

Talented Nigerian producer, audio engineer and singer, Udomboso John Saviours, popularly known as Young Jonn, has disclosed his relationship with the YBNL record label.

Despite switching sides, the singer and producer stated that he had no beef with YBNL.

The producer-singer, who rose to prominence after joining Olamide’s record label YBNL, rode that wave for most of his career, creating hit songs such as ‘Bobo‘ by Olamide, ‘Gbese‘ by Lil Kesh, ‘Mama‘ by Kizz Daniel, and many more.

RELATED:

• Jesse Lingard dances to Asake’s Sungba, while Depay vibes to Young John’s Dada
• Young Jonn hit career milestone on the Billboard Chart
• Young Jonn wins hearts with his new music “Dada” remix with Davido

The 27-year-singing old’s career officially began when he signed with the prestigious Nigerian record company Chocolate City. He then produced hit songs including “Dada” and “Normally,” both of which were taken from his EP “Love is not enough.”

On a recent episode of Clout Africa, hosted by Broda Shaggi, the record producer discusses his relationship with YBNL.

When asked by a fan about his connection with his old label, YBNL, Young Jonn made it clear that they are on good terms and that he merely needed to go forward with his career under a different imprint.

Watch the video below:

 

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The 4th annual Ghana Entertainment Awards USA winners have been revealed. Due to the COVID-19 epidemic, it took a two-year hiatus before returning with this event.

The 2022 Ghana Entertainment Awards USA were hosted at the BMCC Tribeca Performing Arts Center in New York on Friday, July 8, 2022, to the early hours of Saturday, July 9, 2022.

The goal of the Ghana Entertainment Awards USA is to showcase the accomplishments of Ghanaian artists and entertainers that thrive in a variety of fields both inside and outside of their own country.

The celebration and promotion of Ghanaian talent is another purpose of the event.

The complete list of nominations is listed below, with the winners highlighted in bold italics:

Best Act Male
Mr Drew
Fameye
Stonebwoy
Shatta Wale
Sarkodie
KiDi
Kuami Eugene
Medikal – WINNER
King Promise
Black Sherif
Camidoh

RELATED:

• Black Sherif wins discovery of the year at the 2022 Ghana Entertainment Awards USA
• Davido wins best African entertainer at the 2022 Ghana Entertainment Awards
• Check out the full list of nominees for the 2022 Ghana Music Awards UK

Discovery of the Year (Male)
Nanky
Tripcy
Jay Bhad
Talaat yaaky
Kawabanga
Black Sherif – WINNER
Chief One

Best Group
R2Bees
Keche – WINNER
Dope Nation
Lali & Lola

Gospel Act of the Year
Ohemaa Mercy – WINNER
Diana Hamilton
MOG
Obaapa Christy
Empress Gifty
Kobby Psalm
Joe Mettle
Perez
Akesse Brempong

Best Album
Golden Boy – KiDi – WINNER
No Pressure – Sarkodie
Loyalty – D-Black
Alpha – Mr Drew
Madina To The Universe – M.anifest
Back 2 Basics – R2Bees
Same Earth Different Worlds – Omar Sterling
The Experience – Joe Mettle

Best Act GH/USA
JayHover
Achipalago – Winner
Jay Aura
Empress Afi
Vintage papi
Nana NYC
Kwesoul
Dreamz

Best Gospel Act GH/USA
Sandra Jaedon
Mill Addison
Sarah sings
Minister Mavis
Fritz Oakley
Kwabena – WINNER
Millicent Yankey
Humphrey Tettey

Best Video Director
Babs Direction
XBillz
Skyface – WINNER
Kofi Awuah
Snarez
Abdul hafiz
Director Abass

Best Record Label
Highly Spiritual – WINNER
Lynx Entertainment
Black Avenue Muzik
Ruff Town Records
Life Living Records

Best Entertainment Blog
Ameyaw Debrah
Nkonkonsa
GhKwaku
Yemmey Baba
Ronnie Is Everywhere
GH Hyper
ZionFelix – WINNER
Sammykaymedia

Best Comedy Act
Ekua Official
Comedian Warris
Akrobeto
Dr Likee
DKB
Made In Ghana
OB Amponsah
Clemento Suarez
SDK – WINNER

Best Movie Act
Yvonne Nelson – WINNER
Lydia Forson
Adjetey Annang
Lil Win
Aaron Adatsi
Roslyn Ngissah
Anthony Woode
Bernard Aduse Poku

Best Radio Personality
Andy Dosty (Hitz FM) – WINNER
Ohemaa Woy3gy3 (Angel Fm)
Bernard Avle (Citi FM)
Giovanni Caleb (3FM)
Kojo Manuel (YFM)
Lexis Bill (Joy FM)
Nana Romeo (Accra FM)
Doreen Avio (Hitz FM)
Dr Pounds (Hitz FM)
DJ Slim (Radio 1)

Best TV Personality
Giovani Caleb
Nana Ama McBrown – WINNER
Juliet Bawuah
Jay Foley
Vim Lady
Captain Smart
Regina Van Helvert
Gloria Peprah

Best DJ (Ghana)
DJ Loft
DJ Fletch
DJ Faculty – WINNER
DJ Vyrusky
DJ MicSmith
iPhone DJ
DJ Mensah
AD DJ
DJ Millzy

Best African DJ
Uncle Waffles
DJ Neptune – WINNER
DJ E Cool
DJ Tunez

Best DJ GH/USA
DJ Akua – WINNER
RB Nice
DJ YungKofi
DJ Prince Paul /FSR
Kwame Fresh

Best Hypeman/MC
Jerry Adjorlolo
Kojo Manuel – WINNER
George Bannerman
Jay Time
Ogee The MC
MC Jerome
Jay Foley
Doreen Avio
Kabutey My MC

Best Entertainment TV Show
United ShowBiz -WINNER
360
Ahosepe
Upside Down
Powder room
In Bed with Adwen

Best Entertainment Radio Show
Daybreak Hitz
A-Z
Adom Entertainment Hall
ShowBiz Extra
Ayekoo ayekoo – WINNER
3FM Drive

Best Producer Radio/TV
Mr Haglah
Godwin Lumen – WINNER
Mercy Bee
Ella Okuwendia
Philip Nai
Sandra Akakpo

Best Photographer
Manuel Photography
Rob Photography
Twins Dnt Beg – WINNER
Maxwell Jennings
Sorce Photography
Kay Studios
Smith Imaging

Best Event Sponsor
MTN
Vodafone
Kasapreko
Twellium Industries
GTP
Angel Group– WINNER

Best YouTuber/Vlogger
Wode Maya
Zion Felix
Kofi TV
Kobby Kyei
Kwadwo Sheldon – WINNER
Sammy Kay
Ameyaw Debrah
Big Scout Prempeh
Magraheb
Kwaku Manu

Best Dance Act
DanceGod Lloyd
Incredible Zigi – WINNER
Afrobeast
AfroNita
Holiboy
Joshua Agyapong/Dhat Boy AJ
Lydrock
IamBemes/Prince
Caleb Bonney/Ghanaboi

Best Sports Personality
Evelyn Badu
Samuel Takyi
Thomas Partey
Benjamin Azamati – WINNER
Coach Yussif Basigi

Best African Entertainer
Diamond Platnumz
Davido – WINNER
Broda Shaggi
Burna Boy
Funke Akindele
Sydney Talker
Nasty Black
Focalistic
Pearl Thusi
Tems
Wizkid
Oduma Essan

Best Stylist
Trendy Rail
Kulaperry – WINNER
The Style innovator
Am Fashion
Nana Kwasi Wiafe
Lakopue
Toure Designs

Best Diaspora Act
Michaela Coel
Abraham Attah
Michael Blackson – WINNER
Blackway
Stormzy
Blitz The Ambassador

Best GH/USA Event Promoter
Big Five
Project 8
Inside LLC – WINNER
Fantasy Entertainment
Goodfellas
Nana Frimpong
Shutdown
The Blackstarz

Best GH/Canada Act
Quabena Maphia
Slim flexx
Yaa Yaa – WINNER
AO
Mr S
GH Cali

Entertainer of the Year GH/USA
JayHover – WINNER
Charlie Dior
Archipalago
Kappacino (Clifford Owusu)
DJ Akuaa
Nana NYC
Naana Donkor Arthur

Best US/Africa DJ
DJ Tunez – WINNER
DJ Buka
DJ Nani
DJ Zimo
DJ Phlems

Best Act (Female)
Sefa – WINNER
Mona 4 Real
Adina Thembi
Wendy Shay
Efya
Gyakie
Cina soul
Wiyaala

Best Online Radio/TV (GH/USA)
Adinkra Radio – WINNER
Sankofa Radio
iRap TV
Joba Aba TV
HRETV

Entertainer of the Year
Black Sherif
Sarkodie
Shatta Wale
Stonebwoy
KiDi
Sefa
Dr Likee
Akrobeto – WINNER
Nana Ama McBrown
Thomas Partey

Discovery of the Year (Female)
Erkuah Official
Mona 4 Real – WINNER
Jackline Mensah
Givtti
Afia Pinamang
Edma Lawer

Producer of the Year
Liquid beatz
Killbeatz
Ronny Turn Me Up
Altranova
MOG Beats
Street Beatz
MixMaster Garzy
Nektunez – WINNER

Entrepreneur of the Year
John Dumelo – WINNER
D-Black
Shatta Wale
Salma Mumin
Caroline Sampson

This post appeared first on Mp3bullet.ng... Read Original post on Check out the winners at the 2022 Ghana Entertainment Awards USA.

Nigerian Award-winning artist David Adedeji Adeleke, popularly known as Davido, has been named the best African entertainer at the 2022 Ghana Entertainment Awards USA.

The 4th Ghana Entertainment Awards USA was held on Friday night, July 8 into the early hours of Saturday, July 9, 2022. The event marks its return from a two-year break due to the COVID-19 pandemic.

The main aim of GEA USA is to showcase the accomplishments of Ghanaian artists and entertainers who thrive in a variety of fields both inside and outside of Ghana.

RELATED:

• Check out the full list of nominees for the 2022 Ghana Music Awards UK
• Sarkodie, M.anifest, others nominated for Ghana’s best rapper of the year
• Davido acknowledges aspects of himself that will never change.

The event also uses the platform to celebrate and promote Ghanaian talents.

The event was held in the BMCC Tribeca Performing Arts Center in New York this year. Davido won the prestigious award over Diamond Platnumz, Broda Shaggi, Burna Boy, Funke Akindele, Sydney Talker, Nasty Black, Focalistic, Pearl Thusi, Tems, Wizkid, and Oduma Essan.

See the list below:

BEST AFRICAN ENTERTAINER
Diamond Platnumz
Davido – WINNER
Broda Shaggi
Burna Boy
Funke Akindele
Sydney Talker
Nasty Black
Focalistic
Pearl Thusi
Tems

.@davido wins the category of “BEST AFRICAN ENTERTAINER” at the Ghana Entertainment Awards USA (@geawardsusa) 2022 #GEAUSA22 pic.twitter.com/LuY8WgN48U

— DAVIDO NEWS 🌍 (@davido_global) July 9, 2022

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• In April 2022, Shorts containing content sampled from long-form videos generated over 100B views.

• With the launch of Shorts, artist and creator channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to that only uploading long-form.

One year ago, YouTube introduced Shorts in Nigeria to further our mission to give everyone a voice and help creators grow their audiences and be inspired by new video formats. Since its inception, YouTube Shorts has grown into a community of more than 1.5B monthly logged-in users globally.

At the heart of YouTube’s journey are the voices of our creators and artists. When we introduced Shorts, we knew that we were bringing an important new format to the YouTube repertoire. For artists, the path to success has never been more demanding, so we’re designing products like Shorts to make YouTube THE place for them to connect with their fans and grow long-term, sustainable music careers.

We’ve been hard at work innovating and refining the product features our community knows and loves to incorporate this new video format into the broader YouTube experience. Here are some recently launched highlights:

• Video remixing: Utilizing content from the world’s largest video library, creators on YouTube can put their own spin on the content they love from YouTube using our latest video remixing features, Cut and Green Screen to Shorts on iOS (coming to Android soon).

• Cut: The ability to use a 1-5 second video segment from any eligible VOD or Short in the creation of new Shorts content.

• Green Screen: The ability to use up to a 60-second video segment from any eligible VOD or Short as the background for their original Short video.

• Multiformat analytics: Evolving the in-depth analytics, we recently rolled out a new design for YouTube Analytics which allows creators and artists to see insights and performance data for specific content across our different video formats: VOD (video on demand), Live, and Shorts. This allows them to individualize and optimize their content strategies more effectively to make the most of the platform for both reach and revenue opportunities.

As YouTube introduces new products, we’ve seen the birth of a new trend unique to the platform: “the rise of the multiformat creator and artist.” Moving seamlessly between different video formats on YouTube — from Shorts, Longform, Live, and Audio — these multiformat creators and artists create an infinite flow of content combinations to maximize their creativity, reach, community connection, and revenue. This interplay between video formats mirrors the reality of today’s viewers, who expect content to suit their active lives, varied interests, and wide-ranging attention spans.

This approach is yielding real results for both our creators and artists. New insights include:

• In April 2022, Shorts containing content sampled from long-form videos generated over 100B views.

• With the launch of Shorts, artist and creator channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to that only uploading long-form.

Neal Mohan, YouTube’s Chief Product Officer, said: “Shorts have become an essential part of the YouTube experience for our creators and viewers. Now being watched by over 1.5B logged-in users every month, the product is growing thanks to the creativity of our community. While we’re still at the beginning of our journey with Shorts, we look forward to continuing to innovate the product so our creators can continue to express themselves, connect with their audiences, and increase their reach and revenue opportunities on the platform.”

Lyor Cohen, YouTube’s Global Head of Music, said: Everybody knows that our mission at YouTube is to become the leading revenue generator for the music industry. Money is great, but it’s not enough. Building artist fandom is equally important. We want YouTube to be THE PLACE for artists to connect and create meaningful relationships with their fans and grow long-term, sustainable music careers; Shorts, combined with long-form video, is proving to be a critical way to do that. It’s our job to make sure that once fans find their life’s soundtrack on Shorts, they are met with prompts that encourage them to dive deeper into an artist’s repertoire. YouTube is the only platform that can bring that experience to reality and we are ALL IN on making it happen.

These Shorts creators and artists are using YouTube to lead the next wave of the creator economy. Here is the list of the top 10 trending Shorts videos in the past year in Nigeria:

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