According to reports by Leadership News, the deal—said to be worth $35 million—could see the singer become one of the faces of the brand, further cementing his growing global appeal. While both parties are yet to officially confirm the agreement, an announcement is expected once final details are sorted.

The potential partnership doesn’t come as a surprise to many, as Asake has built a visible connection with Adidas over time, frequently sporting the brand in his public appearances and performances.

Adding to the momentum, the singer recently delivered a standout performance at the Adidas Sounds of Superstars event held at the Adidas Arena in Paris, where he was fully styled by the brand—another sign of their strengthening relationship.

Beyond fashion, Asake’s career continues to soar musically. The Afrobeats hitmaker maintained his dominance in 2025, finishing as the No. 1 artist in Nigeria for the fourth consecutive year on the TurnTable charts. His independent single Why Love also emerged as the most-streamed song on Apple Music Nigeria, while his overall catalogue has surpassed 2 billion streams across platforms like Spotify and Audiomack.

There are also reports that Sony Music Entertainment is exploring a partnership with his label, Giran Republic, as part of efforts to expand its global reach.

If confirmed, the Adidas deal would mark another major milestone for Asake, reflecting both his commercial power and his influence beyond music.

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In an exclusive chat with YouTuber Korty EO, the ‘Lonely at the Top’ star opened up about relationships, marriage, and family, sharing how his quiet and introverted nature has shaped his approach to love.

“I plan to build a family by the special grace of God. I think about it every day because I am an introverted type of person who does not go out much. I will meet my wife when God says it is time. God has already written how our lives will go,” Asake said.

The singer, who has captured attention both in Nigeria and internationally, emphasized that he isn’t in a rush to jump into a relationship. He stressed that patience is crucial when it comes to love and marriage, noting that no one really knows what the future holds.

For now, Asake is dedicating his energy to his music and personal growth. He also shared that his mother remains the most important woman in his life and his main source of support.

“It is good not to rush things because we do not fully understand His ways. As we are, no one knows tomorrow. For now, my mom is my babe. But when God finally says it is time for me to get married, I will. For now, I am still on the streets,” he added.

With his music career thriving, it seems Asake is perfectly content letting love find him in its own time.

Watch the video below:

Korty to Asake — “I could be your wife tomorrow who knows”❤️🥹😂😂 pic.twitter.com/rQwvqJqu3N

— IamJP 🪖 (@iamjuspat) March 18, 2026

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The Nigerian Afrobeats superstar surprised fans with the release of his new single, Worship, a high-energy collaboration with French-Algerian DJ DJ Snake, on Friday, March 20, 2026—Eid Day, following the month of Ramadan.

The track marks a spiritually infused and electrifying turn in the Mr. Money era. Blending Asake’s signature Fuji-infused Afrobeats with DJ Snake’s masterful electronic dance production, Worship connects Lagos street energy with the festival mainstages of Tomorrowland.

First teased during their dynamic performance at Red Bull Symphonic in late 2025, the studio version has now arrived, delivering a truly global sound.

Produced by Asake alongside Jbanks, Worship is both hypnotic and anthemic. Asake’s choir-backed harmonies create a soaring wall of sound, while DJ Snake layers deep basslines and shimmering synth textures, transforming what could have been a standard club track into a transcendent piece of music.

The lyrics reflect gratitude and resilience, with Asake singing, “even in darkness, even in brightness, you are with me.”

Speaking on the collaboration, Asake shared, “Working with DJ Snake allowed us to create a song that feels universal. It represents the energy we feel when we connect to something greater than ourselves. I wanted the video to let the music speak for itself.”

DJ Snake added, “The track communicates how we both feel right now. Same energy. Asake came with the vibe he’s known for, and I didn’t want to overthink it. We just made something honest, something people can feel everywhere.”

The accompanying music video mirrors the song’s themes of purity, serenity, and spiritual transcendence, opting for a stripped-back aesthetic that emphasizes reflection and thankfulness amidst Asake’s meteoric rise.

Already generating a massive wave across streaming platforms, “Worship” represents a milestone for Asake as he continues to redefine African music on a global scale—remaining rooted in his Yoruba heritage while delivering a sound for the world stage.

Listen to “Worship” HERE.

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Afrobeats star Asake has opened up about one of the most difficult periods of his life, describing the year 2020 as a turning point that reshaped his journey.

Speaking in a recent interview with Korty EO, the singer recalled how that phase brought unexpected setbacks, leaving him feeling stripped of something that had seemed promising at the time.

“2020 was a serious year. Life humbled me so much. You know when God puts something sweet in your mouth and removes it?”

“That was what happened in 2020. At that time, I did not know that God was building me. I did not expect it. God then gave me, ‘Me I no dey cap, me I no dey form,’ and then He did not give me again.”

Korty : why was 2020 tough for you ?

Asake : In 2020 Life humbled me, God tested me with a hit song “Mr money” and took it from me. pic.twitter.com/9tX1PytIhR

— Mikeoriv (@mikeoriv) March 18, 2026

According to Asake, what initially felt like loss later became the foundation for his breakthrough, as the experience helped shape his mindset and prepared him for the success that followed.

Beyond reflecting on his struggles, the singer also spoke about his long-standing ambition to take his music beyond Nigeria. He revealed that even before fame, he had always envisioned a future in the United States, particularly in California.

“Before I travelled, Los Angeles was a place I liked. Even when I was with my friends, I told them that I was going to leave this country and go to California.”

“So, I did not overthink it. When I got to California, I was just like, bro, I will be here. Let me just live my dream, mehn,” he said.

Now a global star, Asake’s reflections highlight how moments of uncertainty can eventually lead to breakthroughs, reinforcing his journey from struggle to international success.

“ Before I travelled to LA 🇺🇸 I have always liked LA, I use to joke within my friend group all the time that I’ll soon run away from Nigeria, right now in Lagos i have 5 cars”

– Asake on Korty Eo filmaking interview pic.twitter.com/CCfUYpOYA2

— ThatOjoBoy (@ThatOjoBoy) March 18, 2026

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Afrobeats superstar Asake has shared his perspective on wealth, revealing why money plays such an important role in his life and lifestyle.

Speaking during a recent interview with filmmaker and podcaster Korty EO, the award-winning singer spoke candidly about his love for luxury, from expensive cars to flashy jewelry, and how financial success has changed his life.

According to Asake, his appreciation for money goes beyond material things—it’s about the freedom it provides.

“I love the freedom money gives me. It doesn’t solve all my problems, but it solves 80% of my problems,” he said in Yoruba.

According to Asake, Money = Freedom pic.twitter.com/iJGKWJPT9N

— Tuchel (@Officially_Kriz) March 19, 2026

Popularly known as “Mr. Money,” the singer also revealed that he owns five cars in Lagos, despite spending much of the past year outside Nigeria.

During the conversation, Asake reflected on his early journey, tracing his rise back to his days at Obafemi Awolowo University, where he studied dramatic arts and built a reputation as a campus star while nurturing his music career.

The interview also featured his mother, who shared insights into his formative years. She disclosed that she had initially planned for him to study in the United Kingdom, but Asake insisted on staying in Nigeria to attend OAU. Her decision to support him was influenced by a family friend and actor, Muyideen Oladapo, who at the time was studying at the university and had promised to guide him.

The revelations offer fans a deeper look into Asake’s mindset—highlighting not just his love for success, but the journey, decisions, and sacrifices that shaped the star he is today.

Watch the full interview below:

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The video, shot in Johannesburg, brings the song to life with vibrant scenes inspired by nightlife and urban culture, capturing the essence of connection, energy, and entertainment that the track represents.

The visuals, directed by Larnelle Bakala, creatively play on the concept of “two-factor authentication,” using it as a metaphor for the dynamic and layered experiences of nightlife.

Ahead of the video release, the trio delivered a live performance of 2Factor at the Gold Rush Dome, marking their first time performing the track together. The set also featured the fan favorite Che Che, adding to the excitement around the collaboration.

Since dropping in November 2025 as part of Young Jonn’s Blue Disco album, 2Factor has recorded over 208 million streams across digital platforms. The track has made its mark on major streaming services like Apple Music, Spotify, and Shazam, gaining traction in over 20 countries, including Nigeria, Ghana, the United Kingdom, and the United Arab Emirates.

Speaking on the collaboration, Young Jonn highlighted the long-standing connection between Nigerian and South African music scenes.

“Nigerian and South African collaborations are not a new thing; they’ve been around for quite a while now,” he said. “It’s culture. Us being able to work amongst ourselves really shows how important winning together is for us. Regardless of the genres we’re in, we still manage to join forces and come up with something magical.”

Before stepping fully into the spotlight as an artist, Young Jonn built his reputation as a hit-making producer, working on tracks like Shakiti Bobo by Olamide and Mafo by Naira Marley. Over time, he has successfully transitioned into a performer, collaborating with top acts such as Davido, Tiwa Savage, and Kizz Daniel.

The release of 2Factor further strengthens the growing wave of cross-border collaborations between Nigerian and South African artists, highlighting the shared influence and unity within Africa’s music landscape.

Watch the video below:

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Nigerian Afrobeats superstar Asake has given fans a rare, personal look into his life and journey in a new episode of Flow With Korty.

In the 33-minute feature hosted by Korty EO, the singer reflects on his path from a determined young boy chasing music against his father’s wishes to becoming a global headliner and Grammy nominee.

The episode blends storytelling, culture, and emotion, offering a side of Asake many fans have never seen before.

One of the standout moments comes from his mother, who shared how she once secured him a UK passport with hopes of sending him abroad, only for him to turn it down in favour of studying in Nigeria. That decision, though surprising at the time, became part of the foundation that shaped his journey.

Despite the early disagreements, Asake spoke warmly about his relationship with his father, describing their bond as unbreakable. He also reaffirmed his deep loyalty to his mentor, Olamide, making it clear that no level of success could change that.

The interview, largely delivered in Yoruba, captures both intimate and lighthearted moments. Members of his team also shared insights into his personality, praising his humility and grounded nature even as his fame continues to grow.

Beyond the conversation, the episode follows Asake’s recent return to Nigeria after spending time in the United States, where he worked on his latest album, Lungu Boy. Korty documents his homecoming journey—from emotional moments with his mother to a vibrant cultural welcome featuring the iconic Eyo Festival.

The singer also revisited Obafemi Awolowo University, his alma mater, and paid a visit to Oba Adeyeye Enitan Ogunwusi, the Ooni of Ife, further grounding the story in culture and heritage.

Praised for its authenticity and cinematic feel, the episode has resonated strongly with fans, offering a deeper understanding of Asake—not just as a star, but as a son, mentee, and artist still connected to his roots.

Watch the full interview video episode below:

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The preview was shared during her appearance on PlaqueBoyMax’s livestream, where Ayra Starr played a snippet of the high-energy track.

While the official title is still under wraps, fans have already started calling it a potential “summer anthem,” marking the second major collaboration between the two stars after their 2024 hit Goodbye (Warm Up).

The timing couldn’t be more perfect for Ayra Starr, who recently confirmed that her third studio album is fully completed and set for a 2026 release.

During the livestream, she was seen vibing enthusiastically to the track, hinting that this upcoming era will be her most “intentional” yet.

Industry watchers believe this new collaboration could act as a lead single, continuing the momentum from her sophomore project The Year I Turned 21.

With Ayra holding the title of the most-streamed female artist in Nigeria, teaming up with Asake, also known as “Mr. Money” is expected to dominate the charts once officially released.

Fans are eagerly waiting for the full release, anticipating that the track will cement Ayra Starr and Asake as one of Nigeria’s most dynamic musical duos.

Ayra Starr just previewed her incoming song with Asake on PlaqueboyMax livestream… this is fire 😭🔥 pic.twitter.com/3eDW0UZi9q

— SKB (@seyikanbai) March 17, 2026

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According to data from Nigeria’s leading music chart publication, TurnTable Charts, the singer’s debut and sophomore albums have emerged as the most-streamed records since digital music consumption skyrocketed.

At the very top sits Asake’s 2023 sophomore album ‘Work of Art,’ which has racked up a staggering 661.2M streams. Lauded by both fans and critics, the album continues to appear on the upper echelons of streaming charts, proving its enduring appeal. His debut, ‘Mr Money With The Vibe,‘ isn’t far behind, claiming the second spot with 634M streams, while his third album, ‘Lungu Boy‘, secures the sixth position with 387M streams.

This remarkable dominance underscores Asake’s emergence as an era-defining star, one whose music has reshaped Afrobeats’ soundscape while tipping the industry’s commercial balance in his favor. Spotify Nigeria’s recent data further validates this, naming him the most-streamed artist of all time on the platform since its Nigerian launch in 2021.

Asake first broke into the mainstream with his hit EP ‘Ololade Asake‘ in January 2022. With a vibrant blend of energetic rap flows and smooth Fuji-inflected melodies, alongside producer Magicsticks’ masterful use of log drums, he delivered hit singles that propelled him to superstar status.

With three albums in the top 10, Asake is clearly the king of Nigeria’s streaming era and one of the most defining figures in contemporary Nigerian pop music.

While Asake dominates with three entries in the top six, other Nigerian stars also make their mark. Burna Boy logs three albums, with two landing in the top 10: his 2022 hit-filled album ‘Love, Damini‘ at No. 4 (436.8M streams) and 2023’s ‘I Told Them’ at No. 9 (308M streams). His 2020 Grammy-winning album ‘Twice As Tall‘ rounds out his entries at No. 19 (235.3M streams).

Other multiple-entry artists include Davido, whose fourth album ‘Timeless‘ ranks fifth (428M streams), while his fifth album ‘5IVE‘ appears at No. 15 despite being released in 2025. Wizkid claims two spots with his sixth album ‘Morayo‘ at No. 10 (301.4M streams) and ‘Made In Lagos‘ at No. 13 (264.1M streams). Seyi Vibez also features twice: ‘Billion Dollar Baby‘ at No. 8 (331.1M streams) and ‘Thy Kingdom Come‘ at No. 17 (245M streams).

Here’s the full rundown of the Top 20 Most Streamed Albums in Nigeria Since 2020:

1. Asake – ‘Work Of Art’ – 661.2M
2. Asake – ‘Mr Money With The Vibe’ – 634.4M
3. Omah Lay – ‘Boy Alone’ – 512.6M
4. Burna Boy – ‘Love, Damini’ – 436.8M
5. Davido – ‘Timeless’ – 428.5M
6. Asake – ‘Lungu Boy’ – 387.4M
7. ODUMODUBLVCK – ‘EZIOKWU’ – 346.6M
8. Seyi Vibez – ‘Billion Dollar Baby’ – 331.1M
9. Burna Boy – ‘I TOLD THEM’ – 308M
10. Wizkid – ‘Morayo’ – 301.4M
11. Young Jonn – ‘Jiggy Forever’ – 271.6M
12. Kizz Daniel – ‘Maverick’ – 266.4M
13. Wizkid – ‘Made In Lagos’ – 264.1M
14. BNXN – ‘Sincerely, Benson’ – 260M
15. Davido – ‘5ive’ – 252.7M
16. Fireboy – ‘Playboy’ – 246.5M
17. Seyi Vibez – ‘Thy Kingdom Come’ – 245M
18. ⁠MohBad – ‘Blessed’ – 241.9M
19. Burna Boy – ‘Twice As Tall’ – 235.3M
20. Rema – ‘HEIS’ – 230.1M

With numbers like these, Asake has cemented his place not just as a streaming titan but as a game-changer for Nigerian music in the digital age.

 

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Just days after surprising his mother with a Mercedes-Benz G Wagon, he has now gifted his father a brand-new 2025 Toyota Land Cruiser SUV, reportedly worth over ₦200 million.

Video clips circulating online capture the heartwarming moment Asake escorted his father to the garage to reveal the sleek new ride, earning him widespread praise from fans for his generosity.

The thoughtful gesture comes months after a brief public spat in which Asake’s father accused him of neglect, a claim the singer denied at the time. The latest act of giving signals that the family is now fully reconciled and on good terms.

Amid the gifting spree, Asake didn’t forget himself; he also treated himself to a brand-new G-Wagon, celebrating another remarkable year in 2025, during which he was recognised as Nigeria’s top artist by TurnTable Charts.

Sharing glimpses of the purchases on his Instagram page, the singer revealed that both cars were acquired through the luxury car dealership Abuja Cars, showcasing not only his success but also his commitment to celebrating family milestones in style.

 

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The “Joha” hitmaker revealed that during his school days, members of his cultural group often called him “Omo Asake,” a nickname that eventually inspired his professional moniker.

“People stopped adding the ‘Omo’ and just left ‘Asake.’ I thought it was cool and decided to go by it. It’s very important to me, and I’m not going to lose it. It’s what has brought me this far, and I continue to keep it that way,” he explained.

Asake also highlighted the significance of the name within his family. His mother, whose name he adopted, is a deeply prayerful woman who was thrilled when he began using her name on stage.

The singer, known for his playful personality, also joked about the attention the name draws, particularly from female fans. He quipped that he enjoys the admiration as much as they enjoy the name, blending personal pride with his signature charm.

For Asake, the name is more than just a brand; it’s a tribute to his mother and a symbol of the journey that has brought him to the forefront of Nigeria’s music scene.

 

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A video that quickly went viral on social media captured the touching moment the award-winning singer unveiled the luxury SUV. In the clip, his mother appeared visibly overwhelmed, wrapping her son in a warm embrace as she admired the sleek vehicle.

The scene has since sparked admiration from fans, many of whom described it as a beautiful show of gratitude.

The heartwarming gesture comes during the holy month of Ramadan, adding deeper meaning to the moment. Supporters flooded comment sections with prayers and praise, commending the singer for honouring his mother in such a grand way.

Beyond the surprise gift, Asake has also been making notable public appearances alongside his mum. The duo recently paid a courtesy visit to the Ooni of Ife, Oba Adeyeye Ogunwusi, at his palace in Ile-Ife.

Sharing highlights from the visit, the monarch expressed joy at welcoming the singer back home, recalling that Asake spent part of his formative years in Ife. He also praised the singer’s mother, describing her as a steadfast pillar who played a vital role in shaping his journey.

 

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In another recent outing, the singer was spotted at a supercar event in Accra, Ghana, where he exchanged pleasantries with Ghana’s president, John Mahama. The brief but notable interaction further underscored his growing influence beyond Nigeria’s borders.

Asake rose to prominence with street anthems like Mr Money and Omo Ope featuring Olamide, and has since evolved into one of the leading figures in Nigeria’s Afrobeats scene.

From topping charts to sharing special family moments, the singer’s latest gesture shows that even amid global fame, gratitude still sits close to home.

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