Media mogul, Seun Akinsanya opines that every firm has downtime, therefore timing is key in swimming through the tides as a digital firm.

Having run Mp3bullet Media for almost a decade, Akinsanya graces his experience and knowledge with digital start-ups.

The executive expressly advices digital content makers to observe the waves of the tide in their businesses – there are times when it is high and challenges overwhelm you, yet you can soar like a surfer.

“As soon as you see that your firm is nearing its downtime, you need to focus your efforts on the local market and learn what matters to your customers.

“consider increasing your efforts in the area of data collection, as it has a significant impact on your company.

“You’ll be able to connect with the correct clients and go above and beyond their expectations because of it,” he said.

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Further, the music magnate enforces the need to build trust with your customers – quoting Ben Jackson, Seun said “Without a doubt, there’s a new endgame in today’s digital economy. Consumers don’t just buy products and services anymore; they buy experiences. This demands a new approach to marketing, sales, and services; one that hinges on winning customer trust.”

He adds that “Building trust in your brand is essential; letting your customers know exactly what your brand stands for, even if it takes time to create trust, will differentiate you from competing businesses and help you acquire the data you need to shape your brand.”

“People may be more likely to buy your product if your advertising are relatable and show the real face of your company. It may not be as easy as planned to get in touch with your target audience right away, but they may always do so if they stumble into your adverts on a search engine.

“The best way to win over your target audience’s hearts and minds is to know how to tell your brand’s narrative, to give it the branding it deserves, to connect with those who can assist you in that improvement, and to take the appropriate path in doing so. It’s easy to market your brand if you tell the narrative behind it.”

Finally, buttressing his point, Seun quotes Thomas Bering, on Brand Measurement, stating that; “There is not one tool or approach that will provide all the answers. But by identifying a single owner to ask the right questions, and applying a layered measurement approach, you’re on your way to close the gaps.”

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“Branding is life”, says Procare CEO, Kolade Olaowoyin on artiste developments and growth.

CEO, Procare Kolade Olawoyin has stressed the need for artistes to give attention to branding, stating it is life.

In an interview with Mp3bullet, the media personality explained the essence of branding as a whole, and how its prints can reshape the music industry.

“Branding is life, and it is everything. In everything we do presently, branding makes it beautiful.

“Branding adds value to an artiste as a case study, branding adds beauty and it attracts people naturally to your brand”, he said.

He added, “For example as an artiste, you have a business card, you have a standard logo for your record label or something, this adds value naturally to an artiste”.

Stressing how branding is showcased in musical videos, Kolade explained that painting which is usually applied is a form of printing that serves as branding.

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Further, Kolade described how prints can shape the music industry.

“The major ways I think printing will shape the music industry is when they are music shows and music concerts, especially in Lagos as a whole, what they use as the advert majorly is branding. The billboards, the fliers, the branded boxes, etc.”

“In so doing in the future, if an artiste wants to do a concert or a show, of course, he knows that a good budget needs to be planned out for branding.”

Olawoyin Tolulope Kolade is a graduate of Urban and Regional Planning from Ladoke Akintola University of Technology (LAUTECH).

After graduating in 2014, he made the choice not to work for anybody else, and this has been his motivating factor ever since.

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‘Consistency owns the game’ media personality, Akinsanya Seun has shared his ‘2 cents’ on the price to stardom for Nigerian artistes.

Consistency is like a land you build anything on; it serves as the befitting immobile natural characteristics which all other factors depend on.

In the business called music, many factors have become a necessity to attain the a-list, more importantly as a Nigerian artiste.

While some have attained their dream status of fame and wealth in the music industry, some are on the verge of pulling through, others have given up.

Africa as a whole has produced renowned musicians the world would always remember, and Nigeria who has one of the largest numbers of musicians in the continent, competing alongside South Africa and other top countries has spearheaded this achievement.

The glory of our music pioneers like Fela Anikulapokuti, King Sunny Ade, Ebenezer Obey, and many more have been a great force of courage to many upcoming artistes who want to hit stardom and many top-tier list artistes who have attained fame.

The likes of Wizkid, Burna Boy, Davido have all pulled through into the international market, walking in the footsteps of these said legends. The exemplary focus on getting what one wants despite one’s limitations speaks volumes of the tenacity of consistency.

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Although, the land that flows with ‘milk and honey’ will be the center focus for bees and bears, i.e the prey and predators. Seun Akinsaya advices fast-risings to understand that everything is achievable in such land but all things must be in place with the backbone of ‘consistency’.

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Akinsanya Ismaila Oluwaseun, also known as “Mister Boboskie,” is an entrepreneur and online media personality with a passion for blogging.

His drive to achieve, combined with his exceptional interpersonal skills, has aided him in transforming Mp3bullet Media from a passionate hobby to a social influence platform to be reckoned with.

In an interview with The Nation, he opened up on his journey in the music business and how he managed to succeed despite all odds.

He also shared secrets on how Upcoming artists could achieve more and become bigger in the industry.

Speaking on what up-and-coming artists can do to soar higher in 2022, he said;

“As an up-and-coming artist, you need to be original, follow the right steps, connect with the right team, focus more on good music because bad songs tend to fade out with time.”

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Encouraging Upcoming artists on their journey, he added;

“To up-and-coming artists out there, it’s not until you are signed that you can attain the height you deserve. Just be you and know what you are doing. A day will come when you will be celebrated.”

Speaking on the trend of Record Labels and their style of management, he said;

“As for record labels, It’s time to understand what we call proper artiste management because some labels are only about the money and not concerned about artists under them that’s why we always experience unexpected contracts terminations.”

Akinsanya also revealed that the name Mp3bullet.ng was coined from separate words “Mp3” and “bullet” and the brand was inspired by his thought of shooting mp3 to lovers of music in the era of free downloads.

He disclosed that the brand has been in existence as an underground project since 2010 and later turned into a verified domain in late 2012.

Talking about the challenges he has faced so far in the business, he said;

“Well, life itself is full of challenges, before you can become big, you need to see it as a hobby, despite this, there are times I will feel like giving up on it. Times there was no revenue to keep up the brand, times no one believed in what you are doing, even until now, challenges still surface, but giving up shouldn’t be the answer.”

Akinsanya also shared that he sees himself owning one of the leading A&R companies in Nigeria, even Africa possibly in the next five years.

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